SearchCap: The Day In Search, October 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Election 2012: Searching And Researching The Presidential Debates

    The final debate between U.S. presidential candidates Obama and Rommney airs tonight. Until the election next month, a lot of attention will continue to be on the presidential and vice presidential debates. Here’s an easy and free way to keyword search debate video and then immediately view the video online. In fact, all of the [...]

  • Is Continuing To Play The Google Arbitrage Game?

    We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when [...]

  • What You Can Expect at SMX Social Media Marketing – Conference Sneak Peek

    For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small. We designed SMX Social Media Marketing to help you understand, [...]

  • Are Small Businesses Abandoning AdWords? A Reality Check

    Are US small businesses (SMBs) abandoning Google AdWords in droves because of rising CPC prices? That’s the implication of a recent story in the New York Times: [Concern over the rising cost of keywords] has become increasingly common as online advertising has become a standard channel for large companies. Attracting those additional advertisers has been [...]

  • 5 Things Businesses Need To Know About Apple Maps Right Now

    You’ve probably heard all of the noise about how much Apple Maps suck, but do you know what doesn’t suck? The 1,000,000,000 iOS devices projected to be in the hands of consumers worldwide by 2015. But forget about the far away future. Tomorrow, Apple is likely to unveil the “iPad Air“, which combined with the iPhone5 [...]

  • 6 Ways To Shatter The Ceiling With An Enterprise Site Quality Audit

    Enterprise SEO has always emphasized visibility, authority and relevance. If you’re optimizing a site with more than 10,000 pages, you now need a streamlined way to audit site quality. Quality matters, and it matters even more on large sites, because you can repeat the same issues so many times. That drags down your entire site. [...]

  • Applying The Theory of Sets In Match Types

    When I was a math teacher, I spent a lot of time doing what I thought was, well, ‘teaching.’ In my first few months on the job, I focused on the logic behind the mathematics, not the formulas or other shortcuts. Students constantly complained about this, and they were failing tests, so, after higher-level discussions, [...]

  • Google Adds Explanations To Knowledge Graph Associations

    Google has added explanations in the “people also search for” section of the knowledge graph results. The explanations shows why Google added a specific person or thing in the related area under a specific knowledge graph. Google associates this with the bacon number easter egg they ran earlier this year but in a much more [...]

  • How To Turn (Not Provided) Into Useful, Actionable Data

    We’ve all seen it, lurking in our Analytics reports, nearly always at the top, sucking a huge chunk of data into a black hole of uncertainty and uselessness. Not provided was predicted as having a single-digit impact on sites. In my research, I’ve found it to have upwards of a 40% impact, especially on smaller [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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