SearchCap: The Day In Search, October 23, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Seattle Celebrates a Birthday and Opens A New OfficeSteve Yegge, an engineer at the Google Kirkland office, recently posted to the Google blog about the Kirkland office’s third birthday. He […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Google Seattle Celebrates a Birthday and Opens A New Office

    Steve Yegge, an engineer at the Google Kirkland office, recently posted to the Google blog about the Kirkland office’s third birthday. He also announced the opening of an engineering office in Fremont. Both locations are in the Seattle area — Fremont is just north of downtown and Kirkland is across…

  • Google AdSense To Launch Code Free Ad Changes

    The Inside AdSense blog announced that they will be releasing a new ad management solution to enable code-free ad changes. Currently, if you want to change your AdSense layout to a different color, format, channel or whatever, after you make that change in the AdSense console, you need to copy…

  • Mapping The Southern California Fires

    I’m back home (my original home) in Southern California for vacation, and to welcome me back, the Southland is on fire. Ah, just like old times. As I was keeping up with the news, I came across some maps online from Google Earth, Google Maps, Virtual Earth and elsewhere that…

  • Report: 7 Out Of 10 Americans Experience ‘Search Engine Fatigue’

    A recent report issued by Autobytel, based on on findings from a poll of 1,001 US adults conduted by Kelton Research, examined “The State of Search” and how automobile shoppers interact with search engines in particular. Below I excerpt some of the general search findings from the report. The big…

  • How To Shout On Digg Without Getting Shot Down

    Tons of people have been using the Digg shout it feature lately. A shout is a message that can be sent between two or more users on Digg, making it a very powerful tool for getting many people to take notice of content, and potentially garnering lots of Diggs….

  • Landing Page Testing: How Much Is Too Much?

    Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become accepted wisdom. However, many testing methodologies—especially multivariate testing—are complex and are only appropriate for sites that get hundreds of conversions a day….

  • Google AdWords Adds More Detailed Quality Score Explanations

    Google announced a new keyword analysis page that offers more insight into why Google scored your keywords with a certain quality score. Now, if you have a poor quality score, Google may share a reason. The reason can be found by viewing your keywords tab, then clicking on the magnifying…

  • Google Employee #53, Charlie Ayers (The Google Chef) Profiled On MSNBC

    MSNBC has profiled Charlie Ayers, Google’s original chef, in this video. Charlie Ayers was employee number 53. He left Google back in 2005 to pursue his dream of running his own restaurant. He left with a great way to get started — 40,000 shares in Google worth about $26 million….

  • Alibaba.com Set For High Flying Chinese IPO

    In what is widely expected to be the biggest technology IPO since Google and the biggest Internet IPO by a Chinese firm, Alibaba.com is ready to sell just over 850 million shares on the Hong Kong stock exchange. Those shares could fetch as much as $1.49 billion. Yahoo owns 39…

  • StumbleUpon’s Toolbar Adds More Search Engines

    StumbleUpon Expands Social Search Across the Web from TechCrunch reports StumbleUpon has expanded their toolbar from enhancing Google, Yahoo, or Windows Live search results to now also include AOL, Ask.com, Google News, Yahoo News, Flickr, Wikipedia, and YouTube. That means, if you use the StumbleUpon and search at YouTube, you…

  • Google Translate Drops Systran For Home Brewed Translation

    Google Operating System reports that Google Translate has dropped using Systran as the technology used by Google for translations. Google now uses their own home brewed version of translation technology to translate between the 25 languages available. Yahoo’s Babel Fish still uses Systran technology, so if you are in a…

  • Search Illustrated: Keyword Research (Part 1)

    Thorough keyword research, done with the website’s goals in mind, is critical for a successful search marketing campaign. In part 1 of a short series dedicated to keyword research, today’s infographic explores the first—and arguably most important—step in the process: thinking like the customer….

  • Google Goes Dark For Lights Out San Francisco

    On Saturday, Google went dark in San Francisco. No, it didn’t lose a data center. It simply turned the home page black for the day to support Lights Out San Francisco. The change from white to black wasn’t to actually conserve energy, as Google has determined this doesn’t reduce energy…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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