SearchCap: The Day In Search, October 23, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Preview Of SMX London
    SMX London is coming up fast, and we’ve put together a great agenda with world-class speakers. Perhaps the best part, for those of you who weren’t able to attend our sold-out SMX Advanced conference, is that we’re running an SMX advanced track for the first time at the London show. This is cutting-edge content that [...]
  • Google AdWords: Now With Images
    Some AdWords ads on Google are now showing associated images — and getting much larger in the space they take up — through a “Show products from” Plus Box implementation that some are seeing now when searching at Google. For example, try search for bluenile, which brings up a Blue Nile ad. Under the usual ad [...]
  • SEM Tools: To Build Or Not To Build
    To build, or not to build, that is the question (with apologies to Shakespeare): Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous SEM Tools, Or to take arms against a sea of in-house engineers…… I know more than a few in-house SEMers. Many of them insist on building in-house SEM [...]
  • Estimated Click Fraud Rate Remains At 16%, Says Click Forensics
    Click Forensics has released their estimated 3rd quarter click fraud numbers that they track. The numbers remain pretty much the same, at least as it pertains to the overall estimated industry average click fraud rate. The rate is now 16.0%, down from last quarter’s 16.2%. The main change was that botnets were said to [...]
  • Location in the Browser: What Does It Mean?
    Not long ago, Google rolled out its “Geolocation API” (via Google Gears). Initially it was intended to enable third party publishers and developers to get location for their apps on mobile devices using a combination of the phone’s inherent location-awareness technologies (i.e., GPS) and Google’s cell-tower database (which has been expanded now to include WiFi [...]
  • A Small Business Success Story: Element One Photography
    Picture this: You’ve spent two months creating a website for your small business. You’ve poured yourself into it. The web site is a thing of beauty, and it showcases your work very effectively. But no one can find it. Six months go by, and you’re not getting any traffic from search engines. You type your business name [...]
  • Yahoo’s Inquisitor Now Available For Firefox & Internet Explorer
    My favorite search browser plugin, Inquisitor, is now available for Firefox and Internet Explorer. Inquisitor was Apple Safari’s only solid third-party search browser plugin back in the day. Yahoo acquired them back in May and then provided an upgrade in mid-August. Now, Yahoo has announced they have made this plugin available for Firefox and [...]
  • IM Broadcast: “YouTube For Internet Marketers”
    Our friends, Loren Baker, David Snyder & Jordan Kasteler have launched a new video site named IM Broadcast. IM Broadcast, as Loren describes it, is “YouTube for Internet Marketers.” In short, it is a video sharing site focused around the Internet Marketing industry. The focus is not just to upload videos on [...]
  • Relying On Print Yellow Pages? Most Local Customers Turn To The Web!
    Online marketers have been predicting the death of print yellow pages for years. While that will never happen, print yellow pages are no longer the primary way that people seek local information. In fact, the internet collectively — through search engines, local search sites, online yellow pages and other venues — is the top way [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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