SearchCap: The Day In Search, October 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 10 Tips To Optimize Conversions On Your Mobile Landing Pages

  In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from search to your landing pages, […]
• Infographic: SEO For Siri & The Mobile Search World

  It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from […]

• To Search Is Human, To Find Is Divine

  As humans, we have always sought to answer our questions. Prior to the inception of the Internet and the rise of the search engine, we had a limited array of solutions when a question arose. We could ask teachers or friends, and as you might imagine, this was a local and inefficient means to securing […]

• Google Mapping The Interior Of The Grand Canyon With Street View Cameras

  Having driven literally hundreds of thousands of miles of surface streets and roads throughout the world, Google is increasingly going off road in its quest to make Street View comprehensive. Most recently the company took its on-foot Street View backpack cameras to the Grand Canyon in Arizona. Google is hiking the various trails that descend […]

• Yelp Buys Rival Qype For $50 Million To Consolidate Position In Europe

  Qype was the European Yelp before Yelp was in Europe. Now Yelp has announced that it is acquiring the company for $50 million in a press release that also shares its “preliminary” Q3 revenue numbers. Founded in 2006 in Hamburg, Germany, Qype operates throughout Western Europe, with the UK and Germany its strongest properties. In […]

• See You At The Voting Booth: Political Search & Display Strategies

  Political ad campaigns are far from a new concept. A quick scan of The Living Room Candidate provides a look at the rich historical legacy of television ads for presidential campaigns, ranging from the earliest days of television to today’s sophisticated :30 spots. Even before television spots were the norm, the DNC pioneered the use […]

• Google Changes Defaults For Users Of Conversion Optimizer And Enhanced CPC

  Google is tweaking some default options in AdWords that apply when people are using Conversion Optimizer or Enhanced CPC, to encourage advertisers to optimize for conversions. Both Conversion Optimizer and Enhanced CPC are methods to dynamically change advertisers’ bids based on how likely Google thinks the ad is to convert. Starting the week of November […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Pinterest Debuts In comScore’s Top 50 Web Properties
• iPad Mini A Great 7-Inch Tablet, But Price A Success Barrier
• Almost All B2B Marketers Do Content Marketing, But Only 36 Percent Think It’s Effective [STUDY]

Search News From Around The Web:

Business Issues

• Google Sued For Patent Infringement Over Google Wallet, TechCrunch
• Newspapers to Google: We Don’t Want Your Help, blogs.sfweekly.com
• The EC Send Formal Complaint to Microsoft Over Windows Browser Choice, thenextweb.com
• Will Google ever lose its crown as the most popular search engine?, ZDNet
• Yahoo Shouldn’t Be So Quick to Turn Away From Local, Street Fight
• Yahoo! Follows Through On Closing Korean Business, Cuts Around 200 Jobs, TechCrunch

Local, Maps & Mobile

• Acxiom Business Listings Are Not On Apple Maps in Canada, applemapsmarketing.com
• Google, Microsoft and Nokia launch one-stop ‘hide from maps’ service in Germany, ZDNet
• The Role of Directories in the New Local Ecosystem, Street Fight
• Trekking the Grand Canyon for Google Maps, Google LatLong
• Yelp Consumer Alerts: Great Move. What Took You So Long?, Traffick
• Yelp Soars on Qype Purchase as Sales Exceed Estimates, Bloomberg

Link Building

• 6 Reasons You Should Use Market Surveys in Link Building Campaigns, Search Engine Watch

Searching

• Bing Bing Rewards Members Get the Ultimate Bing Experience, Bing Search Blog
• Google Instant Shows Suggestions from Web Pages, Google Operating System

SEM Industry

• Want To Speak At SMX Israel 2013? Here Is How., Search Engine Roundtable

SEO & SEM

• Best Practices for Restructuring a Paid Search Account, Fish Tank Media
• Google ウェブマスター向け公式ブログ: 独自コンテンツをより高く評価するために, googlewebmastercentral-ja.blogspot.com
• The Zen Of Local SEO, SEO Igloo Blog
• 3 Hard Truths about SEO, Search News Central
• 5 Minute SEO Tips: Check Your Header Status, www.verticalleap.co.uk
• Anchor Text Analysis: Post “Penguin” and EMD, Search Engine Journal
• Are reconsideration requests read by real people?, YouTube
• Google Webmaster Tools Content Keywords Doesn’t Represent Site’s Relevancy, Search Engine Roundtable
• How to Forecast the Future Value of SEO in 7 Steps, Search Engine Watch
• The Power of Negative (Keyword) Thinking, koozai.com

Social Media

• Blogger Outreach Done Fearlessly, SEO Theory