SearchCap: The Day In Search, October 27, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Explains Malware Warning Policy & How To Fix Your Site
    Some search industry watchers have called Google the “internet’s traffic cop,” and it’s a role Google seems to be growing more comfortable in, too. Late last week, for example, Google published an explanation of how it handles pages that are found to house malware, and how webmasters can clean up the problem and get back [...]
  • The PPC Buying Cycle: Buyer Beware!
    How often have you heard that keyword level performance data can be misleading? That PPC managers need to consider the phases of the buying cycle when evaluating terms? That specific keywords tend to steal conversions from the more general keywords that started the customer’s consideration, and that you should keep spending money on [...]
  • Are You Content With Your Online Advertising’s Content?
    An advertisement is only as effective as its content. If the content doesn’t reach out to potential customers and make a compelling case, the ad doesn’t make the sale, which means the people at your business never get the chance to do the same. But even good ads can get lost in the shuffle of [...]
  • Microsoft Adds Virtual Earth Images To Live Search
    Microsoft has added Virtual Earth “Birds Eye” panoramas to Live Search image search results. They appear to be live in the US only right now and around selected points of interest (images below) but they’re very striking. You can pan and zoom and switch from a Birds Eye view to aerial or map views and [...]
  • YouTube Adds Deep Links & Customizable Home Page
    YouTube had added a couple new things over the weekend. The more exciting feature is that you can now link to a starting point within a YouTube video. The other feature is that you can now customize the YouTube home page, based on your preferences. TechCrunch described the feature as “deep linking” to specific [...]
  • Google Earth For iPhone
    Google announced the release of Google Earth for the iPhone (iTunes link). It is a free app that brings many of the features of the desktop version of Google Earth, to your iPhone. I played around a bit with the app and I am very impressed. It takes advantage of many of the iPhone’s [...]
  • The Silver Lining For Advertising During A Down Economy
    Recently, those that are close to me have noticed a new obsession.  I’ve always been tethered to my Blackberry reading e-mails, twitter, blogs and other online fodder as I’m on the road (and, I shouldn’t admit, while driving – watch out for me on the road). But recently I’ve found a new item to [...]
  • SMN Webcast, Tuesday Oct. 28: “Measuring An Ad’s Value”
    How do you measure the value of an ad if it’s one of several in a campaign? If a customer purchases your product after clicking on 3 search ads, which ad should get credit for the sale? Should branded search get more credit? What about the combination of online and offline ads? Next Tuesday, October [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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