SearchCap: The Day In Search, October 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Publishers Get Display Reporting By Network Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get […]

on October 27, 2011 at 5:02 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdSense Publishers Get Display Reporting By Network

    Google has long allowed approved third-party networks to serve inventory into its AdSense display network, and now it says publishers will begin to get reporting on impressions served, earnings and performance by network. The third-party networks in AdSense are enabled via Google’s DoubleClick Ad Exchange, and the system aims to let publishers to serve the […]

  • Google+ Adds Popular Stories, Post Analytics, Photo Filter Kits & Begins Supporting Google Apps

    Today Google announced a flurry of new features for its fledgling social network, Google+. The new additions include popular content on Google+, analytics for public shares called “Google+ Ripples,” creative kits for photos and accounts for Google Apps users. Here’s a bit of info on each of the new items: “What’s Hot” – Popular Content […]

  • How To Devise A Psychology Based SEO Strategy

    SEO consultants like me usually get called in at an advanced stage of website development. Design elements are already in place, graphics created, page structure determined, even selling and lead generation processes finalized before the owner or manager invites us over to “slap SEO on” to their creation! Is that because to many of our […]

  • Performics: Mobile To Drive Almost 20% Of Paid Search Clicks In December

    Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent this December. For its part, Google has projected that […]

  • 10 Industry Benchmarks For Your Call Tracking Conversion Rate

    When launching a new marketing initiative, you often set a benchmark or baseline against which you measure success. You can gather a “baseline” before you make improvements, pick a number out of thin air or compare yourself to the industry average. Since neither picking a number out of thin air nor delaying improvements while you […]

  • Mobile Holiday Shopping: New Opportunities & Top Tactics For Success

    To get us in the holiday spirit, let’s start with some stats: Mobile shopping is expected to grow by 40 percent year-over-year, and according to the latest Google trends data, 15 percent of search queries during the holiday season are expected to come from mobile devices. Based on a study conducted by Admob and featured on […]

  • Search Dominates Other Sources For Local Information — Study

    A new survey from Harris Interactive, sponsored by CityGrid Media, confirms what many already know: Search is the dominant way people look for local business information — online. On mobile devices, review sites have equal influence. The telephone survey was conducted in August among just over 1,000 US adults. Slightly less than 60 percent (59 […]

  • Google Tests Tabbed Navigation Design For Tablets

    Google Operating System blog reports Google search is testing a new design for tablets. The new design places the various search vertical options across the top instead of placing them in a drop down menu. The new interface also has a settings button to access advanced search and SafeSearch settings. In July, Google launched a […]

  • Judge Throws Out Class Action Lawsuit Against Yelp

    Yelp is off the hook, again. A judge has thrown out a class action lawsuit filed against Yelp that alleged the company tried to extort small businesses by promising to remove negative reviews in exchange for money. As we reported when the suit was first filed in February 2010, the plaintiffs — which included a […]

  • Tips For Checking Your Holiday Retargeting List Twice

    Every holiday season for retailers is filled with trepidation. There’s what retailers know. And then there’s what they think they know. This year, retailers know e-commerce sales will be up. What they think they know (or admit they can’t predict) is how the huge shadow of the sluggish economy will impact their season. It’s the […]

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About the author

Barry Schwartz
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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