SearchCap: The Day In Search, October 28, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Settles Book Search Copyright Lawsuit For $125 Million, Paves Way For Novel Services
  Google has settled the class action litigation entitled The Authors Guild, Inc., et al. v. Google Inc., which alleged that Google Book Search, including the company’s practice of scanning books to distribute them online, violated the copyrights of publishers and authors. Subject to final court approval, the settlement calls for Google to pay $125 million [...]
• Beyond Link Building Tools
  How did folks build links before tools were available? Just a few years ago, there was no way to identify hubs, authorities, vortals, or spokes, rims, chutes and ladders. (Click here for the full effect of that sentence via a ten second mp3 audio message.) When I wander around conference expo halls, I [...]
• New Media Is Only New If You’re Old
  I recently had the dubious honour of being told that I looked a lot younger than one of my closest friends, who was in the same year as me at school. It’s a dubious honour because no matter how well I may be fighting off the wrinkles and laughter lines that pattern the faces [...]
• SEO Tools Come To iPhone
  I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO – iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It [...]
• Microsoft adCenter Fall Upgrade
  The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were [...]
• Google, Yahoo, Microsoft Agree To Guidelines On Doing Business With Countries That Restrict Human Rights
  The Wall Street Journal reports that Google, Yahoo and Microsoft have agreed on a common set of principles governing how they intend to do business in countries that restrict free speech and human rights. All three companies have been criticized by rights groups and the US Congress in the past for putting profit over principles [...]
• Gmail Adds Gadgets & Google Reader Adds Subscription Stats
  The Gmail Blog announced a new labs option that gives Gmail users the ability to add Google Calendar, Google Docs and other gadgets directly on their Gmail interface. Plus, Steve Rubel reports Google Reader has added subscription statistics, which I find to be awesome. Let me explore both features below. Gmail Gadgets: You can now add the [...]
• 5 Reasons To Register For SMX West Today!
  Search Marketing Expo – SMX West is coming to the Santa Clara Convention Center in the heart of Silicon Valley, February 10-12, 2009. Here are 5 reasons why you should register today. This 3-day, multiple track event has programming for all levels of search marketing experience. The show is programmed by Search Engine Land [...]

Search News From Around The Web:

Applications & Portal Features

• Button up your website with the Google Checkout shopping cart, Official Google Checkout Blog
• Gmail Modes, Google Operating System
• Google is oddly silent about Grand Central, ZDNet
• Microsoft Office Embraces The Browser (Thank You Google), TechCrunch
• Revving the App Engine: backbone for Labs for Google Apps, Google App Engine Blog
• Yahoo’s Zimbra reaches for the cloud, New York Times

Business Issues

• Financial Aspect of Google’s Environmental Goals Grows, New York Times
• Google considers local centre, Australian IT
• Google looking to invest in energy sector: report, Reuters
• Microsoft May Get Out of the Advertising Business by 2010, Say Cowen Analysts, Wired
• Microsoft, Yahoo form alliance to tackle lottery scams, New York Times
• Shakeout Threatens to Thin Out Web-Ad Brokers, Wall Street Journal

Local, Maps & Mobile

• Get MapQuest Navigator on AT&T, MapQuest Blog
• Draggable Pushpins with Microsoft Virtual Earth, Virtual Earth, An Evangelist’s Blog
• Get an insider’s view of D.C., Live Search
• How long does it take to fix an map data error?, Mike Blumenthal
• MapQuest Widget Upgrade, MapQuest Blog
• Un paseo por Espana, Google LatLong
• Wal-Mart To Sell Google’s G1 Phones At Discount Starting Wed, CNN Money

Link Building

• Church SEO: Getting Religious Links, Search Engine Roundtable
• Do You Sell Text Links on Your Blog? [POLL], ProBlogger
• Link Building Short Cuts, Link Building Best Practices

Paid Search & Contextual

• Podcast: Choosing Specific Keyword Phrases, Yahoo! Search Marketing Blog
• Google AdSense Testing Coupon Ads?, Search Engine Roundtable
• More Insights Into The AdWords Quality Score And First Page Bidding Strategy, PPC Hero
• The PPC Buying Cycle: Buyer Beware, Rimm Kaufman
• Which Is Your Worst Performing Google AdSense Unit?, Search Engine Roundtable

Searching

• Small Change to Google Phrase Search Syntax, Google Blogoscoped
• Viewzi : Different Ways to View Your Search, Search Engine Journal

SEM Industry

• Kay Frenzer: Search Blogger of the Day, The SEO Scoop
• What Type of Degree Is Best for an SEO or SEM?, Search Engine Roundtable

SEO & SEM

• SEO Project Management and Educating Clients, BruceClay.com
• 5 Tools for On-page Image Usage Analysis, Search Engine Journal
• Are Google Now Penalising "Free Gift" Blog Reviews?, SEOptimise
• Are you wasting time on SEO reporting?, DaveN
• Comprehensive Guide to Keyword Research, Selection & Organization, Part VIII, Search Engine Guide
• Copyright and Cacheing: What Happens If You Change Your Mind About Letting a Search Engine Cache Your Site?, SEOmoz
• How To Handle Redirecting default.asp in IIS? Duplicate Content, Search Engine Roundtable
• If They Can’t See Your Site, They Can’t Buy Your Stuff, Ad Age
• New taxonomy to describe the product type of your items, Google Base Blog
• SEO Diagnosis: User-Generated Duplicate Content, SEOmoz
• SEO for Charity Websites: an Interview of Dominic Mapstone, SEO Book

Social Media

• How to Grow Your Twitter Following (Even if You’re Not a Marketer), Search Engine Guide
• Need to know which apps to add? Just ask your friends!, Orkut Blog

Video, Music & Image Search

• YouTube Highlights Previously Viewed Videos, Google Operating System

Other Items

• Traveling by zip-line, Official Google Blog
• Yahoo ! Sends Diwali Greetings, Shashi

Recent Hot Items From Sphinn, Our Social News Sharing Site:

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