SearchCap: The Day In Search, October 28, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Settles Book Search Copyright Lawsuit For $125 Million, Paves Way For Novel Services
    Google has settled the class action litigation entitled The Authors Guild, Inc., et al. v. Google Inc., which alleged that Google Book Search, including the company’s practice of scanning books to distribute them online, violated the copyrights of publishers and authors. Subject to final court approval, the settlement calls for Google to pay $125 million [...]
  • Beyond Link Building Tools
    How did folks build links before tools were available? Just a few years ago, there was no way to identify hubs, authorities, vortals, or spokes, rims, chutes and ladders. (Click here for the full effect of that sentence via a ten second mp3 audio message.) When I wander around conference expo halls, I [...]
  • New Media Is Only New If You’re Old
    I recently had the dubious honour of being told that I looked a lot younger than one of my closest friends, who was in the same year as me at school. It’s a dubious honour because no matter how well I may be fighting off the wrinkles and laughter lines that pattern the faces [...]
  • SEO Tools Come To iPhone
    I was waiting for the day someone would bring an SEO tool to the iPhone. Today is that day, Infindigm released a tool named proSEO – iPhone SEO Content Analyzer. You can download the tool on iTunes or on your iPhone. To see the tool on iTunes, use this link. It [...]
  • Microsoft adCenter Fall Upgrade
    The Microsoft adCenter blog has an army of posts containing details of their large fall upgrade. The main features most advertisers may notice are: Campaign Management: ability to pause and resume ads and keywords, geo-targeting enhancements, and improved performance reporting on the Ads page Editorial Improvements: faster reviews, dynamic feedback about why ads and keywords were [...]
  • Google, Yahoo, Microsoft Agree To Guidelines On Doing Business With Countries That Restrict Human Rights
    The Wall Street Journal reports that Google, Yahoo and Microsoft have agreed on a common set of principles governing how they intend to do business in countries that restrict free speech and human rights. All three companies have been criticized by rights groups and the US Congress in the past for putting profit over principles [...]
  • Gmail Adds Gadgets & Google Reader Adds Subscription Stats
    The Gmail Blog announced a new labs option that gives Gmail users the ability to add Google Calendar, Google Docs and other gadgets directly on their Gmail interface. Plus, Steve Rubel reports Google Reader has added subscription statistics, which I find to be awesome. Let me explore both features below. Gmail Gadgets: You can now add the [...]
  • 5 Reasons To Register For SMX West Today!
    Search Marketing Expo – SMX West is coming to the Santa Clara Convention Center in the heart of Silicon Valley, February 10-12, 2009. Here are 5 reasons why you should register today. This 3-day, multiple track event has programming for all levels of search marketing experience. The show is programmed by Search Engine Land [...]

Search News From Around The Web:

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Link Building

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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