SearchCap: The Day In Search, October 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Fall In Line: Understanding SEO’s Place In Company Ecosystem

    We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do whatever it takes to “move the needle”. You know the importance of your SEO work to your company’s bottom line, so your head is constantly down to get things done. This often means pumping [...]

  • How To Maximize Your Trade Show Investment Via Search Marketing

    For B2B companies, exhibiting and participating in trade shows can be a significant expense. TradeShow Handbook estimates that the average cost of exhibiting at a show is $10,000. This might be an underestimate if you bring in a full team of sales and marketing personnel to work the show. You can use this online trade [...]

  • Use Transient PPC Campaigns To Support Branding Efforts

    In today’s real-time brand management world, separate teams often control strategy and channel tactics for SEO, PPC, public relations, online reputation management and social media. In many cases, however, out-of-box thinking and creative silo-breaking to cross traditional boundaries can yield sweet marketing fruit. Today I’m going to explore the systematic use of paid channels like [...]

  • Yahoo Search Adds Google Profiles & Content To Search Filters

    If you search on my name and location, [barry schwartz, ny], in Yahoo Search, you will see a Google Profile matches and other related content from Google within Yahoo’s new search format. Notice the Google filter on the left hand side:

    When you click on the Google button, you are taken to results only found on Google.com:

    Clearly, [...]

  • Live Blogging Yahoo Investor Day 2009

    It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. Low return. [...]

  • Disruptamundo: Google Adds Turn-by-Turn Navigation To Mobile Maps

    I hate the word “disruptive,” as it’s often used in the internet world, because it’s something of a cliche. But I use it here because the new Navigation for Google Maps for Mobile will in fact be — disruptive. On Monday we covered Google Navigation, the then rumor, asking “Will A Free Google GPS Sink The [...]

  • Find Similar Images Now In Google Image Search

    Six months ago, Google released an image search labs project that allowed you to search by similarity within image search. Google announced that they have promoted that labs project as a default feature in Google Image Search. Now when you search on Google Images, you may often find a link under the image that says, [...]

  • Diller Says He’s Willing To Sell Ask.com

    Barry Diller, CEO of IAC — the parent company of Ask.com — said today that he’s willing to sell the struggling, fourth-place search engine. His comments came during a conference call with investors after IAC reported its 3rd quarter earnings. “We’ve been asked a lot whether we’re open to consolidating transactions in the area of [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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