SearchCap: The Day In Search, October 29, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Microsoft adCenter Adds Instant Editorial Reviews & More
    The adCenter Blog announced new changes that have been implemented in the adCenter console. The changes include a real time editorial ad feedback feature, changes to campaign management features and additional reporting upgrades. The largest change was the immediate editorial feedback on keywords or ads you create in the adCenter…
  • Internet Now The Primary Local Medium
    Judy’s Book last week joined the list of companies that have tried but stumbled or wiped out in local. The market’s complexity and business model challenges make it tough for most startups to succeed. Yet, paradoxically, consumers have clearly embraced the “local Internet” and are using it with increasing…
  • Viacom And Google Reprimanded By Frustrated Judge
    In what is starting to become the tech equivalent of the OJ Simpson trial, The Hollywood Reporter says that the judge in the Viacom litigation against YouTube/Google has grown frustrated with delays and resistance by both sides to the discovery efforts of one another. Discovery is a pre-trial phase of…
  • Hotly Debated Video Destination Hulu Launches In Private Beta
    TechCrunch and Techmeme offer lots of discussion and long posts about the NBC Universal and News Corporation joint video venture and challenge to YouTube: Hulu. The site is not yet open to the public but many of the videos it will be streaming can be seen today on distribution partner…
  • Search For Google Maps Coupons
    Mike Blumenthal explains how you can use Google Maps to now find Google coupons. As you may know, Google Maps allows businesses to add their listings plus add coupons to their listings. Reportedly, now you can search for those coupons in Google. One example Mike gave was a search for…
  • Google Updates PageRank Again? Adjusts Paid Link Penalty?
    Andy Beard reports that Google seems to have made their third PageRank update this month. This one appears to have reversed some of the downgrades in PageRank seen by some sites. We know that some of the PageRank changes were due to paid link selling, as we reported was happening…
  • Everyscape 3-D Mapping To Give Google, Microsoft A Run For Their Virtual Money
    Three dimensional mapping company Everyscape has been busy building its product out for the last several months. This morning it finally launched with four US cities to show for its effort: Aspen, CO, New York, Miami, FL and Boston. And while Google and Microsoft have been battling it out in…
  • Yahoo’s VP of Sales Strategy, Jacki Kelley, Leaves Yahoo
    Another Yahoo Exec Departs from BoomTown reports Jacki Kelley, Yahoo’s Vice President of Sales Strategy has left Yahoo this past Friday. Kelley will be working at Martha Stewart Living Omnimedia, Inc. as the Executive Vice President of media sales. Yahoo’s Executive Vice President Hilary Schneider sent out a company email:…
  • Is It Time To Change Your Linking Attitude?
    Last week Google tweaked it’s visible PageRank in what seems to be an attempt to stifle the paid link trade. Scores of well known web sites saw their PageRank fall as they were slapped for what many believed was selling links and/or participating in excessive cross-linking. Google has confirmed…
  • Google’s Mario Queiroz To Keynote SMX London
    Search Marketing Expo – SMX London’s keynote speaker will be Mario Queiroz, Google’s Vice President, Products, Europe, Middle East & Africa. SMX London is being held 15-16 November. You can register for the event today. Mario Queiroz will cover how Google makes products such as YouTube, mobile search, AdWords, AdSense,…
  • Yahoo To Fix Site Explorer Link Counts
    We reported earlier about Yahoo Site Explorer not showing all link data. Yahoo has just posted an update for us on that topic. Yahoo says to “disregard any counts for inlinks reported by Site Explorer from October 11 through next week.” Yahoo is rolling out fixes for the tool over…

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Applications & Portal Features

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Paid Search & Contextual

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Social Media

Video, Music & Image Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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