SearchCap: The Day In Search, October 29, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The “Bible” Of Search Engine Marketing
  It’s common for comprehensive books written by respected authorities to be tagged as the “bible” of a particular topic or industry. My vote for that distinctive title in our industry goes to Search Engine Marketing, Inc. by Mike Moran and Bill Hunt. Both Mike and Bill are longtime search marketing veterans who were [...]
• Bookshelf: New Column From Search Engine Land
  Our newest Search Engine Land column, Bookshelf, launches today. Bookshelf features reviews of books, white papers and other publications that help search marketers do their jobs or gain a better understanding of general digital marketing issues. The Bookshelf column appears periodically at Search Engine Land. In today’s debut post, I review the newly [...]
• Yahoo Search Assist At 1; Google Toolbar At 8 Break out the birthday candles for Yahoo’s Search Assist and Google’s Toolbar. Yahoo reminds us today that its Search Assist feature was launched a year ago this month. Search Assist is the feature that suggests words and phrases while you type in the Yahoo search box; it also suggests related concepts — something, Yahoo tells us, [...]
• Is Yahoo’s Buzz A Buzz-Kill? When Yahoo Buzz launched back in February of 2008, it was thought by many to be the next big player in the social news community space. This was largely due to the fact that if your content got the most “buzz” it had a chance to be featured on Yahoo.com, which can send millions of [...]
• Q&A With Kieran Hawe, Director, SEO/Search: MTV Networks
  This month in our continuing series of interviews of inhouse SEMs, we speak with Kieran Hawe.  Kieran practices our art as the Director, SEO / Search – Global Digital Media for MTV Networks, based in New York.  He’s taken the time to offer up advice for readers not just on SEO and career aspirations, but [...]
• Republican Congressman Calls For More “In-Depth” Review Of Proposed Google-Yahoo Search Deal & Another Microsoft-Yahoo Deal On Deck?
  Texas Republican Congressman and Google critic Joe Barton wants more information about the proposed paid-search deal between Google and Yahoo. Dissatisfied with Yahoo’s responses to his questions to date, Barton has asked the US Department of Justice to “thoroughly investigate issues of competition and privacy that Yahoo failed to address fully.”  He is concerned about [...]
• Google Rolling Out “SearchWiki”? Move Results Up, Hide Them Or Suggest Your Own
  A year ago today, I wrote about an experimental feature Google was showing off. I titled that article Google Like/Don’t Like: Move Results Up, Hide Them Or Suggest Your Own. Now it appears Google might be rolling the feature out, at least to a subset of Google searchers. We have several blog posts across [...]
• Google Adds RSS Feeds For Web Search Results
  As expected, Google has added an RSS feed for web search results to the Google Alerts service. As seen in the screenshot above, when creating a new alert, you can now choose to get the alert via email or RSS feed. RSS feed alerts are only available to logged-in Google account holders. As we reported earlier [...]

Search News From Around The Web:

Applications & Portal Features

• We’re open. Have at it., Yodel Anecdotal
• Create and embed presentations in your LinkedIn profile, Official Google Docs Blog
• Federated Login For Google Account Users, Official Google Data APIs Blog

Business Issues

• comScore Releases French Search Rankings for August 2008, comScore
• Google New York hit by cost cuts, Valleywag
• Microsoft Enlists Public to Create Latest ‘I’m a PC’ Ads, Ad Age

Local, Maps & Mobile

• MapQuest Local Adds AddThis, MapQuest Blog

Link Building

• How Getting a Link is Like Picking up a Woman, We Build Pages

Paid Search & Contextual

• Clicks, conversions, and Christmas 2008, Inside AdWords
• Advertising – Web Site’s Formula for Success – TV Content With Fewer Ads, New York Times
• AdWords API Sandbox "Wigging Out" Due To Bad Data Refresh, Search Engine Roundtable
• Campaigns Try New Web Tactics In Battle to Tap Fresh Supporters, Wall Street Journal
• Google AdSense Pays Publishers Wrong Amounts Again! Exchange Rate Issues, Search Engine Roundtable
• Landing Pages and the Decision-Making Process, Search Engine Watch
• Leverage Information from Google to Lower the Cost of Your PPC Bids, Search Engine Guide

SEM Industry

• The SEO Police, SEO Book

SEO & SEM

• Math & Buddha: Predicting The Value Of SEO, AIM Clear Blog
• SEO for Firefox – Now With SEO X-ray, SEO Book
• 5 Tips to Help Drive Search Marketing Strategies, Search Engine Guide
• Building it Better — Small Business Site Architecture, Search Engine Watch
• Comprehensive Guide to Keyword Research, Selection & Organization, Part IX, Search Engine Guide
• Getting Your SEO Campaign Off to a Great Start, Search Engine Guide
• Google Can Process More Than a 100 Links Per Page, Search Engine Roundtable
• Image Optimization Part 1: The Importance of Images, Yahoo! User Interface Blog
• Search Trademark Hobby Kit, Search Engine Watch
• The Ghosts of SEO Past and Future, Search Engine Watch

Social Media

• 3 Awesome Wikipedia Tools and How They Can Be Useful, Search Engine Journal
• Announcing Applications on LinkedIn, The LinkedIn Blog

Video, Music & Image Search

• Does Google Use ICRA Sitemap Tags for Adult Oriented Website Material?, Search Engine Roundtable
• Happy BirthDay Hulu. I’m Glad You Guys Didn’t Suck., TechCrunch

Web Analytics

• Adding Business Data to Google Analytics Data, Analytics Talk

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• 25 Web Form Optimization Tips
• Practicing Safe Social Networking: Are You?
• 95 Killer Tips from Scary SEO's 19 Session Speakers
• Pay Attention to the Man Behind the Curtain: an Interview with Colonel Tribune
• The Girly Girl's SEO Conference Guide
• David Harry launches ´The SEO Search Engine´
• Free Download: Link Building Report Template
• Bad SEOs, bad SEOs, whatcha gonna do? Whatcha gonna do when SEOMoz comes for you?
• Blueprint Of A Successful SEO Campaign
• Scary SEO, Damn Terrifying for Me
• Twitter As a Terrorist Tool?