SearchCap: The Day In Search, October 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Search Week: October 29, 2012

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

  • Google Now Gains More Content Categories & Info Cards

    Google has beefed up its Google Now feature. In addition to the existing content (Calendar, Sports, Traffic, Weather, Places) the company has added a range of new cards/categories to Now: Flights Hotels Restaurant reservations Events Packages/shipping Stocks Movies Breaking news Nearby attractions Nearby photo spots Google Now is in a way Google’s answer to Apple’s [...]

  • The Building Blocks Of Good Local SEO

    It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site. It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. [...]

  • Hurricane Sandy Superstorm Online News, Search & Social Media Resources

    Along with the Crisis Map Google is making available and Barry writes about here, I’ve compiled a few more information resources that might be of interest as Hurricane Sandy and the resulting megastorm (aka “Frankenstorm”) pummels the east coast. We’ll be updating this page periodically as the storm continues. Online Weather has a real [...]

  • SMX Social Media Features Del Harvey, The “Matt Cutts” Of Twitter

    Our SMX Social Media Marketing show is coming to Las Vegas this Dec. 5 & 6, and as part of our great agenda is a keynote talk by Del Harvey, Twitter’s director of trust and safety. Not familiar with Del? You should be, if you’re a marketer doing anything involved with Twitter. She oversees what’s [...]

  • How To Easily Manage & Test Millions Of Ads

    You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in small accounts is very easy as there are not thousands of ad group or hundreds of thousands of ads to track. However, in large accounts, [...]

  • Google Has Launched A Hurricane Sandy Crisis Map

    For those of you in the path of Hurricane Sandy, like me, knowing certain information about the storm can be vital to those stuck at home and preparing for the storm. Google announced a new crisis map for Hurricane Sandy at and they have an additional more detailed map for New York City at [...]

  • 7 Tricks To Take The Scary Out Of SEO

    Does your company use SEO for online marketing guidance? If you are a regular Search Engine Land reader, I suspect you will answer with something like, “Of course we do. We’re enlightened marketers, not Neanderthals.” And, you probably are. Actually, I would not ask you this question without reason. Being an inbound marketing consultant, I [...]

  • Q&A With Google’s Matt Cutts On How To Use The Link Disavow Tool

    It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts. Question: How do people know what links they should remove? Answer: When [...]

  • Upgrade Your Social Media Marketing Skills – Attend SMX Social Media Marketing, Register Now to Save $300

    Social media marketing is evolving so rapidly. Just last week Twitter added gender targeting. Facebook’s new Suggested Posts now allow you to reach people who have no connection to your brand. And Pinterest may drive even more visits now that it’s a top-50 trafficked web property. With major developments coming daily, it’s difficult to sort [...]

  • Google Logo Honors 70th Birthday Of “The Joy Of Painting” Host Bob Ross

    Google is running a special logo today to honor Bob Ross, painter, art instructor and host of “The Joy Of Painting,” which aired for over a decade in the US and Canada. Ross’s show ran from 1983 through 1994, when he stopped to fight lymphoma, which he later died from in 1995, at age 52. [...]

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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