SearchCap: The Day In Search, October 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Tweaks Rotation Options (Again) And Impression Share In AdWords

    Remember all that uproar over Google’s removing “Rotate indefinitely” as an option in AdWords? Well, after Google opened a form allowing people to ask for it back, fewer than 1% of AdWords users did so. But Google decided to bring back “Rotate Indefinitely” for everybody, anyway. The company has also made changes to impression share [...]

  • Google Panda Update 20 Released, 2.4% Of English Queries Impacted

    Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Panda 20. This is a fairly major Panda update that impacts 2.4% of English search queries and is still rolling out. Late Friday afternoon, Google [...]

  • Apple Maps “Debacle” Probably Secures Google’s Default Search Position On iPhone In Perpetuity

    A feature article in BusinessWeek explores the differences in Steve Jobs and Tim Cook’s leadership styles and the cultural differences at Apple under the two CEOs. The article also asks the question: would Apple Maps in its current less-than-perfect form would have been released under Jobs? Buried in the article is the following line: “Jobs [...]

  • Search Retargeting: The Must-Have Media Tactic For Q4

    As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In its simplest form, [...]

  • Google: Merchant Tools, Product Data The Focus For Google Shopping In Q4

    Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013. Merchant tools and product data are key focal points for Google in the coming months, as well as enhancing the user experience on the shopping platform. Last week, we [...]

  • An Automated Tool To Eliminate Duplicate Content Issues

    BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it. The tool deeply crawls your web pages and continuously interprets all content on a site. It will [...]

  • Who’s Afraid Of The Big Bold Test?

    “My team accepts that some experiments must fail in order for us to learn from them.” In a recent study of Fortune 1000 marketers conducted by the Marketing Leadership Council of the Corporate Executive Board, only about 50% of the respondents agreed with that statement. Think about that for a moment. In an age when [...]

  • Google Thinks Google UK & Preston Lodge High School Are The Same?

    Go to Google and search for [], Google’s UK home page. Google will return a knowledge graph result for Preston Lodge High School. What does Preston Lodge High School and Google UK have to do with each other? I am not sure. Searching Google for [] does not return the same high school. In fact, [...]

  • Study: 64 Percent Of Mobile Restaurant Searchers Convert “Immediately Or Within An Hour”

    Yesterday at SMX East, during the “How to Play in the Exploding Mobile Ads Universe” session, Telmetrics’ Bill Dinan previewed some of the mobile restaurant search data being released this morning. This is the third tranche from a study conducted earlier this year by Nielsen and commissioned by Telmetrics and xAd. The research was based [...]

  • The Algorithm Updates Google Announces Aren’t The Only Changes They Make

    Yesterday, Google’s Matt Cutts tweeted a reminder that Google makes one or two algorithm changes every day (around 500 a year). Google talked about this in a video they published last year, but it can be easy to forget. The algorithm changes that Google announces are only a tiny fraction of the changes they are [...]

  • Google Updates Their Webmaster Guidelines To Include Details On Rich Snippet Abuse

    Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”. In 2003, Google expanded this information to include a specific set of “webmaster guidelines”: In 2006, became Google Webmaster Central, and the information for webmasters became a complete help [...]

  • SMX East 2012 Live Blogging Coverage: Day One

    The first day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, Google Bought a Zoo – Post [...]

  • SMX Social Media Marketing Agenda & Keynotes Posted – Register Now for Lowest Rates

    Get the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Register by October 13 for the lowest rates on this valuable deep dive into social media! The full agenda is now live, broken out [...]

  • Bing: 33 Percent Of Google Users Will Use Bing More After ‘Bing It On’ Challenge

    It’s been almost a month since Bing launched its Bing It On campaign — a sort of taste-test challenge comparing Bing’s and Google’s organic search results. And now, after an independent survey of about 4,700 people who took the challenge, Bing is touting how it’s changing the attitudes of many testers: We asked for people’s [...]

  • Google Gears Up To Recruit Merchants For Pay-For-Play Shopping In Advance Of Holiday Season

    As the crucial holiday etailing season approaches, Google is pulling out all the stops to get merchants on board to the new pay-for-play Google Shopping. Today, the company announced that it will switch to all paid listings as of October 17. Previously, Google product results were fueled by product feeds provided by merchants, at no [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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