SearchCap: The Day In Search, October 30, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google Webmaster Tools Adds “Security Issues” Section Google has announced the addition of a new section within Webmaster Tools named “Security Issues.” This new section is aimed at better communicating to website owners security issues, such as site hacks, malware, and so on and then giving a more detailed and concise method of fixing the problem and submitting a review request. In […]
  • Microsoft Pilots “Hero Ads” For Branded Search Queries On Windows 8.1 Smart Search Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the front window or as David Ku, Microsoft VP of engineering referred to them, “a brand’s effective home page on the […]
  • Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice “reason […]
  • Bing Ads Express Available To Agencies, Resellers As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and companies without websites can […]
  • New AdWords Ad Ranking Formula: What Does It Mean? AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, you should definitely pay attention! In my column today, I’ll explain in detail […]
  • How To Achieve ROI From Your B2B Content Strategy In 60 Days B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in the marketplace. However, with content marketing, it’s possible to make a significant impact against specific metrics in […]
  • Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a […]
  • Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google’s Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals’ Wikipedia page has been home to a great deal of […]
  • Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to mitigate customer angst and make the process as seamless as possible, the Bing Ads team posted […]
  • Yelp Q3 2013 Revenue Up 68% At $61.2 Million For The Quarter Yelp released its Q3 2013 earnings report today, posting a 68 percent growth in revenue from the third quarter of 2012, with net revenue at $61.2 million for the quarter ending on September 30, 2013. Cumulative reviews on Yelp have increased 42 percent year over year, climbing to 47.3 million. Average monthly unique visitors grew […]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.brettburky.com/ brettburky

    Thanks again for doing this each day Barry this makes my keeping up a lot easier

  • http://www.bobsseo.com VegasSEO

    Lots of good info in those articles – thanks for all the tips and latest news guys.

  • LasVegasSEO

    Gracias

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