SearchCap: The Day In Search, October 31, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Yahoo Search Updates Algorithm, Index & Crawl
    The Yahoo Search Blog has posted that they are currently undergoing an index, crawl and algorithm update. Priyank Garg of Yahoo said: Over the last few days, we’ve been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as…
  • GOOG Cracks The $700 Threshold, Partly On Mobile Speculation
    Propelled by strong quarterly earnings and rampant speculation (and coverage) about its mobile plans, Google stock earlier today crossed the $700 price target many Wall Street analysts had set for the company. It’s down slightly right now. Once Google provides more visibility about its mobile plans, investors could become more…
  • Ask Introduces New Maps & Directions For UK
    The mapping upgrades and improvements are coming so fast now from Google, Microsoft, MapQuest and Yahoo that it’s difficult to keep track of all the changes. But luckily the Ask Blog walks us through all the features of the new and improved Ask Maps UK, which includes multi-point routing, walking…
  • Ask.com Helps IAC Earn 40% Increase In Q3 2007 Media Revenue
    IAC Reports Q3 Results from CNNMoney reports that IAC saw a 4.2% decline in net income year over year. Here is IAC’s press release for the third-quarter numbers this year. But if you pull out Ask.com, IAC’s search engine, which is part of IAC’s Media & Advertising group, you will…
  • Google AdWords Lets Advertise Choose Date & Number Preferences
    Kevin Gibbons spotted a couple new features in Google AdWords for advertisers, including a convenient way for advertisers who are not based in the United States ito now change the format of numbers, times, and dates within their accounts….
  • Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice
    AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live). AOL has behavioral ad technology that stores…
  • Lead Management: When Conversion Is Not Enough
    Let’s listen in on a call between a sales rep and a new lead generated by a paid search campaign: Hello Sarah, my name is Brian, and I’m your sales rep from Widgets Inc. I noticed you recently clicked one of our ads and registered to download our paper…
  • Google, Yahoo, Ask.com Do Halloween Logos & Themes
    Google doesn’t always do special logos for every holiday, but in the case of Halloween, it’s pretty consistent. Up today on the Google home page is the ninth consecutive Halloween logo it has run since 1999. Below, a look back at the past years, as well as this year’s…
  • Truveo Launches Big International Expansion
    After relaunching this August as a video search engine and consumer destination, AOL’s Truveo is aggressively expanding on a global basis. By the end of the year, Truveo intends to be in 15 countries including Russia and Turkey. Starting today it will be available outside the U.S. in France, Germany,…
  • OpenSocial: Led By Google, Social Networks Band To Take On Facebook
    As expected, the much-discussed Google social play turns out to be an alliance with other companies to "open up" social networks and their data to developers. TechCrunch and the New York Times both have early news of an expected announcement tomorrow on how Google, along with partners like Ning,…
  • Let Google Know The Geographic Location of Your Site
    For years, webmasters have wished for a way to tell search engines the country that should be associated with their sites. Starting today, Google Webmaster Central is offering a solution for those geographic woes….

Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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