SearchCap: The Day In Search, October 31, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Content Strategy Tuesday, Improve Paid Search on Thursday – Webcasts this week

    Search Marketing Now, our sister site, will host two webcasts this week. Tomorrow, November 1, Maria Pergolino of Marketo will deliver a presentation on “Content Marketing Success with Search and Social Optimization”. She’ll cover what marketers need to know to build the best content strategy. On Thursday, the topic is how to improve your paid [...]

  • Google Revamps AdWords Location Targeting Tool

    Google is unveiling some changes to its location-targeting tool in AdWords which allow advertisers to search and discover new targets, view targeted areas on a map, and get additional information about the audience likely to see the targeted ads. The first change involves a search interface that gives instant results on matching locations, locations that [...]

  • Do You Have Duplicate Content Issues Across Domain? Google Will Now Alert You

    Today, Google webmaster tools has launched a new message alert to let site owners know when a particular URL doesn’t appear because Google sees it as duplicate of a URL on a different domain. In the blog post announcing the feature and in an in-depth help topic, they provide details on how they identify duplicate [...]

  • Infographic: The Top Three US Search Engines

    How big is Google compared to competitors Bing and Yahoo — and can they catch it? One metric is the number of searches each search engine handles in a given month. Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing’s climb, mostly at Yahoo’s expense: Want [...]

  • Siri, Are You Taking Over Mobile Search?

    The new iPhone 4s comes with a feature that is bound to impact how search marketers try to reach iPhone users. Siri, the voice recognition app that comes standard with the new iPhone, can be used to control text messaging and reminders inside the device. But it can also be used as a search tool, [...]

  • New Look for Places Results On

    Several people spotted a Google test involving a new look for local results on It substitutes a horizontal map for a vertical one on the right rail (thus allowing more ads to appear above the fold) and gray pins instead of red. The gray pushpins become red when moused over. Here’s a screen showing [...]

  • How To Find Local Influencers On Google Plus

    Google has been making a big deal out of privacy lately, but Google+ just launched a slew of new features designed to make people easier to find. I am particularly intrigued by the new Ripples feature, which allows you to see who has shared a post and track it as it gets shared by others. It is, [...]

  • Google Tests New Drop Down Navigation Bar From Google + Logo

    Google Operating System reports a finding by where Google is testing a new top bar navigation bar that may replace the navigation bar we have today. As you can see, there is a little arrow down mark on the right of the Google + logo. Clicking on it drops down this black bar with [...]

  • 3 Tips Key To 2011 Holiday Advertising

    Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will continue in 2011 as shoppers’ propensity to search online for the best deals grows and retailers respond by bulking up their online offers. As a result, competition among online retailers will be at [...]

  • Google’s Halloween Logo Made Up Of 6,000 Pounds Of Pumpkins

    There is a special Google logo on Google for Halloween today, the logo is a video of Google’s Doodle team carving the Google logo out of huge pumpkins. One of the pumpkins 1,298 pounds, and many of the others are over 1,000 pounds. Here is the video of the Google logo in action: Here is [...]

  • Apple Maps Inevitable As Company Acquires 3D Mapper C3

    Apple has apparently bought its third mapping company, the Sweden-based C3 Technologies. The company’s site has been taken down. C3 provides 3D mapping (a la Bing Maps or Google Earth) for a number of other publishers such as Nokia (Ovi Maps) and UK directory publisher Yell. (In the wake of this transaction Nokia will probably [...]

  • Last-Minute Halloween Costume Hunting? Search Activity Reveals Hot Costumes This Year

    Lady Gaga and Snooki … err, Nicole … from MTV’s Jersey Shore were among last year’s hottest Halloween costume searches. Are they back this year, or have other pop culture icons replaced them? Let’s take a look at the hottest 2011 search halloween costume searches, courtesy of a few different sources from Google to one [...]

  • Even Google Thinks “Romney Can’t Win”

    US presidential candidate Republican Mitt Romney can’t seem to catch a break even from Google. Not only does it suggest that he can’t win, if you start typing in Romney’s name, but if you disagree, Google tries to correct you. Suggestion: Romney Can’t Win Start typing in Romney, and Google as its top suggestion “romney can’t [...]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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