SearchCap: The Day In Search, October 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Loses Australian Defamation Case, Awaiting Decision On Damages

    Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search results in Australia. A jury in the supreme court of the Australian state Victoria, ruled Tuesday that Google is liable for defamation because its search results connected the plaintiff, 62-year-old Milorad Trkulja, to [...]

  • Paid Search Study: Yahoo/Bing’s Click Share Grows, But Google Still Tops

    In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid Search report for the [...]

  • Google Updates Earth With “Tour Guide” & More 3D Imagery

    Google has released a new desktop version of Google Earth (version 7) that includes features previously released in its mobile version. The new desktop features include what Google calls a “tour guide” for more than 11,000 locations in over 110 countries and regions, and more 3D imagery for several cities around the world. The tour [...]

  • Google Adds AMBER Alerts Atop U.S. Search Results

    Google has started showing active AMBER Alerts for missing U.S. children above its search results on both regular Google Search and on Google Maps. And that includes both desktop and mobile searches. Here’s what one that’s currently showing up on a search for “amber alerts boston” looks like. Here’s Google’s explanation of what might prompt [...]

  • Making The Case For Native Mobile Landing Pages

    At SMX East in October 2012, I presented on mobile landing pages at the popular iConvert session. Given the surge of interest in mobile marketing, and in particular, mobile landing pages, I thought it would be a good time to cover some of the key points from that presentation here. Slideshare: The Quest for Awesome Mobile [...]

  • Boo! Are You Unintentionally Scaring Your Customers?

    Targeting in online marketing has gotten really good – scary good, in fact. Think for a moment about the level of granularity that AdWords now provides SEMs. If I wanted to, I could create a targeted campaign that only shows ads to people: In San Mateo, CA Using their iPhone Using WiFi On AT&T Online [...]

  • For Halloween, Google Makes Bats Appear For Horror Movie Searches

    Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click. For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, [...]

  • Google’s Interactive “Happy Halloween” Logo For 2012

    It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google! At first the logo looks kind of sad, just a deserted street scene: But as you click on the various doors, ghosts are revealed that begin to spell the Google [...]

  • What’s The Best Smartphone? Google’s New iOS Search App Says Decide For Yourself

    Got the new Google Search app on your iPhone or iPad? Here’s a trick. Ask it, “What’s the best smartphone?” The app will politely decline to say. The app will reply in one of two ways that I’ve found: “No one phone is right for everyone.” “You’ll have to decide for yourself.” Don’t have the [...]

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Search News From Around The Web:

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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