SearchCap: The Day In Search, October 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Analytics Webmaster Tools SEO Reports Now Available

    In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster Tools directly in Google Analytics. Google just announced this feature is now available to everyone! You can find the new reports under the “traffic sources” > “search engine optimization” section of the [...]

  • Definitive Guide to Marketing Metrics and Analytics

    With compelling graphics and real-life examples, this guide offers best practices and techniques for harnessing data to not only prove, but improve ROI. Download now!

  • Apple Delivers iPhone 4S With Siri Voice “Assistant,” Disappoints On iPhone 5

    The Apple iPhone keynote just ended and as you probably already know there was no iPhone 5. What was announced was an interim iPhone 4S, which has a faster processor, iOS 5, improved camera/video camera and will work with both CDMA and GSM networks. So it’s a “world phone.” In the US it will reportedly [...]

  • The Benefits Of Facebook Timeline Changes For Businesses

    Major press outlets and blogs (as well as social media sites like Facebook and Twitter) are all buzzing about the new updates that Facebook make recently to their site, and the Facebook Timeline design that is coming soon to all profiles. While some have said this may be bad for brands, the truth of the [...]

  • Dealing With Regional Dialects & Languages In Global Internet Marketing

    Did you know there is a significant difference between the meanings of the words “global” and “international”? “Global” is frankly often the front end of a steamroller which crushes all before it in a form of harmonisation or centralization process. “International” on the other hand, at least for me, tends to imply more respect for [...]

  • Report: Search To Dominate Mobile Advertising By 2015

    Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues. Source: IAB A new mobile ad spending forecast out today from eMarketer argues that US mobile advertising revenues will cross the $1 [...]

  • How To Capture Broken Inbound Links

    Everyone in our field knows that inbound links are an important facet of search engine optimization (SEO) – search engines regard them as votes of approval from the linking sites. That’s why webmasters and optimizers invest so much work on link building. Unfortunately, with link building, you are usually left counting on someone else to [...]

  • A Look Inside Google’s London Store

    Dan Barker posted 14 images of the first Google Store that launched in London last week. Here are some pictures shared by Dan of Google’s first retail store, named Chromezone, which he’s given us permission to reprint:

  • Google Tweaks AdWords To Give Landing Page Quality More Weight

    After quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


Social Media

Video, Music & Image Search

Web Analytics

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • Talker's block – No excuse for not blogging :.)
  • 15 Title Tag Optimization Guidelines For Usability and SEO – The HTML title tag defines the name of a web page and should be used to describe content of that page in a concise way. Thus, what is placed between the opening and closing HTML title tag is extremely important for both usability and Search Engine Optimization (SEO). In this post I will discuss proven guidelines that you can use to create the ultimate title tag: one that is both human and search engine friendly – a title that will help in driving quality traffic to your web site.
  • Facebook Courts Brand Marketers With New Ad, Audience Insights – Drawing a stark contrast to Google’s massive search advertising business, which is chiefly used to spur direct sales, Facebook’s ad executives will talk up the No. 1 social network’s potential as a branding medium akin to television, starting Monday morning at the annual New York confab Advertising Week.
  • Google Gets Into Ratings Game With Trusted Stores – Google is launching an e-commerce certification program this morning. The company says that "Trusted Stores" is  trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its program with $1,000 in consumer purchase protection.

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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