SearchCap: The Day In Search, October 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch

    Google has announced details on the search algorithm and quality changes made over the past two months – August and September. In total, Google lists 65 changes over the past two months. The previous announcement covered two months as well, and was for June and July. This time the key changes include Panda updates, improved [...]

  • 5 SEM Tips For A Successful 2012 Holiday Season

    The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the 2012 holiday season should have a plan for [...]

  • This Post On SEO Will Win The Pulitzer Prize

    There is a certain segment of the population that firmly believes the world is a black-and-white, cause-and-effect proposition. They believe that doing task X, directly and inescapably, leads to result Y. They seem to believe that the world is easily whittled down into discrete segments that occur in a vacuum. That cause and effect are [...]

  • “Blueprint” Search Analytics Service Launched By Vanessa Fox

    Vanessa Fox, our very own contributing editor, former Googler who helped build Google Webmaster Central, has designed her own search analytics application named BluePrint. The tool takes your search data and web analytics and combines the data in a useful and actionable manner for SEOs. The core three components of the software application include: Query [...]

  • Google Maps For Mobile: An iPhone User’s Guide

    As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. It’s another attraction that may pull Apple Maps users over on the iPhone and iPad. Below, a look at some of the key features in Google [...]

  • Google Maps Mobile Gets Street View, Aimed At Helping iOS Users

    As expected, Google Maps Mobile has gained Street View photography. The move should further shore up Google as an alternative to the new Apple Maps on iOS 6, which are so inferior to the Google-powered ones on iOS 5 that Apple CEO Tim Cook apologized for them last week and suggested Google as an alternative, among other [...]

  • SMX East 2012 Live Blogging Coverage: Day Two

    The second day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, Google Bought a Zoo – Post [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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