SearchCap: The Day In Search, October 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch

  Google has announced details on the search algorithm and quality changes made over the past two months – August and September. In total, Google lists 65 changes over the past two months. The previous announcement covered two months as well, and was for June and July. This time the key changes include Panda updates, improved […]
• 5 SEM Tips For A Successful 2012 Holiday Season

  The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown tremendous growth year over year and continue to be vital programs for acquiring more revenue during the holidays. Online marketers going into the 2012 holiday season should have a plan for […]

• This Post On SEO Will Win The Pulitzer Prize

  There is a certain segment of the population that firmly believes the world is a black-and-white, cause-and-effect proposition. They believe that doing task X, directly and inescapably, leads to result Y. They seem to believe that the world is easily whittled down into discrete segments that occur in a vacuum. That cause and effect are […]

• “Blueprint” Search Analytics Service Launched By Vanessa Fox

  Vanessa Fox, our very own contributing editor, former Googler who helped build Google Webmaster Central, has designed her own search analytics application named BluePrint. The tool takes your search data and web analytics and combines the data in a useful and actionable manner for SEOs. The core three components of the software application include: Query […]

• Google Maps For Mobile: An iPhone User’s Guide

  As we wait for a new native Google Maps app for iOS 6, the company has introduced Street View imagery this morning to Google Maps for the mobile web. It’s another attraction that may pull Apple Maps users over on the iPhone and iPad. Below, a look at some of the key features in Google […]

• Google Maps Mobile Gets Street View, Aimed At Helping iOS Users

  As expected, Google Maps Mobile has gained Street View photography. The move should further shore up Google as an alternative to the new Apple Maps on iOS 6, which are so inferior to the Google-powered ones on iOS 5 that Apple CEO Tim Cook apologized for them last week and suggested Google as an alternative, among other […]

• SMX East 2012 Live Blogging Coverage: Day Two

  The second day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, BruceClay.com Google Bought a Zoo – Post […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Tumblr Has Its First Analytics Platform Via Partnership With Union Metrics
• LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade
• One Down: Google Settles With Publishers Over Book Scanning
• Facebook Reaches One Billion People & Releases TV Ad
• Twitter Broke Another Tweet Record And, Sorry TechCrunch, But You Bet It Matters

Search News From Around The Web:

Applications & Portal Features

• Group says it hacked systems at 100 major universities, ITworld

Business Issues

• Confirmed: Google’s Motorola Mobility Acquires Image And Gesture Recognition Company Viewdle, TechCrunch
• Google denied summary judgment in patent dispute with Vringo, Reuters
• Google Withdraws Patent Claim Against Apple, Wall Street Journal
• Samsung Claims Jury Foreman Misconduct Tainted Apple Case, Bloomberg
• AAPL: iPhone 5′s Amazing 93% Margin on NAND, Per RBC, Barrons.com
• Baidu.Com Seeks to End Suit by Chinese American Writers, Bloomberg
• Carol Bartz on the Yahoo Board That Fired Her and Advice for Marissa Mayer, New York Times
• Google warns of more cuts at Motorola, third-quarter cuts to cost $340 million, Reuters

Local, Maps & Mobile

• The Forgotten Mapmaker: Nokia Has Better Maps Than Apple and Maybe Even Google, The Atlantic
• Apple Spent A Reported $50 Million To Improve The App Store. Is It Any Better?, Read/Write Web
• How to report problems with Apple Maps, TUAW
• Poland set to Yelp loud and proud!, Yelp Official Blog
• Siri’s strange movie reviews: it’s tough being a robot, The Verge

Paid Search & Contextual

• 5 Principles of User Experience, Part 3, Inside AdSense
• Offer Testing: The Best Way to Start Display Network Advertising, Certified Knowledge

Searching

• Sassi BoB On Search Data Privacy With Wikipedia, Search Engine Roundtable
• Twitter Search sucks, so why not use Topsy?, Econsultancy

SEM Industry

• So What’s Next For Cre8pc?, Cre8PC

SEO & SEM

• New and Improved Share of Voice Reports Now Available in Bing Ads, Bing Ads Blog
• Google PLA Policy Restrictions Loosened, RKG Blog
• Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability, Search Engine Watch
• International SEO FAQs By Google, Search Engine Roundtable
• Jump To Link Google Rich Snippet Tutorial, seorewind.com
• Linchpin SEO’s Bill Ross on successful vs. shady SEO practices, SEO Copywriting
• Strengthening Internal Relationships between SEO and Other Corporate Departments, Search Engine Journal
• The Consumerist Commits SEO Suicide, AuthorityLabs
• The Exact Match Domain Playbook: A Guide and Best Practices for EMDs, SEOmoz
• The importance of SEO in online rebranding, State of Search

Video, Music & Image Search

• Google Warned But Still Displays Nudity In Search Results, Search Engine Roundtable

Web Analytics

• 9 Google Analytics Advanced Segments You Can’t Live Without, Search Engine People
• Data Sampling In Google Analytics – Should You Be Worried?, periscopix.co.uk