SearchCap: The Day In Search, October 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society’s Computer Magazine about […]
Danny Sullivan on October 6, 2007 at 1:11 am | Reading time: 5 minutes
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Google Mines
Mobile Queries, Finds Longer Strings, More Searches, And More Clicks
Gary Price at ResourceShelf points us to an intriguing article appearing in
the IEEE Computer Society’s Computer Magazine about mobile search at Google.
In the piece, two researchers at Google dissect and mine mobile query logs
from WAP-based searches coming through a single (unnamed) U.S. carrier. One
million "page view… - Yahoo’s Paid
Shortcuts Now Labeled As Sponsored
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was
selling some of its Yahoo Shortcuts units without — to us — enough
disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo
Sponsored Shortcuts" label on these. Scott Hendison spotted the change
here…. - SMX Events In
Argentina & Chile Later This Month
The Search Marketing Expo conference series bows in Latin American with events
later this month in Argentina and Chile. SMX Buenos Aires will be held October
24. The event features keynote presentations from Google, Yahoo’s Ricardo
Baeza-Yates on webspam and search, and a presentation on preventing click
fraud from Dr…. - Free Webcast
Next Thursday: Leveraging All Search Marketing Channels
How does your search marketing campaign measure up? Is your SEO strategy
aligned with your paid search strategy? Are you taking advantage of shopping
feeds? Are you expanding into global and mobile search? Are you coordinating
and optimizing your efforts across these different areas to generate the
greatest return? Please… - Searcharazzi:
The Googlers (Definitely) Do Not Wear Prada
While Google events are a known entity for those in the search crowd, the rest
of the world is now getting a taste. In an effort to craft more targeted
events, parties now focus on a single vertical. From a sales perspective, this
most certainly makes sense. However, the… - Online Ad
Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest
Single Category
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)
released online advertising figures for the second quarter and the first six
months of 2007. For the first time, revenues exceeded $5 billion in a single
quarter and first half revenues reached $10 billion, compared with $7.9 the
previous year. Year-over-year growth… - How We Navigate
Our Online Landscape
At Search Engine Strategies in San Jose this August, I had the good fortune of
being able to share a panel with Nico Brooks from Atlas. I’ve always admired
Nico as one of the more strategic thinkers in this space and feel a
kindredship, both through our love of…
Search News From Around The Web:
Applications & Portal Features
- Discussion
with Sep Kamvar About Gadgets, Search Engine Watch Blog -
iGoogle meets Desktop gadgets, Inside Google Desktop
Business Issues
- Details Of
Yahoo! (YHOO) Break-Up From Bernstein Research, 24/7 Wall St.
Bernstein’s Yahoo (YHOO) Break-Up Plan: Ridiculous, Silicon Alley Insider
Link Building
-
The Necessary Evolution of Linkbait, Search Engine Journal
Whiteboard Friday – "Sir Links-A-Lot", SEOmoz-
Exposed! Sphinn, Live, Yahoo, Digg, Seomoz, even Google: All Buying Links From
fantomaster!, Fantomaster -
Google PageRank Update This Weekend? Backlinks and PageRank Changes Reported,
Search Engine Journal -
Text Link Center Declares War On Text Link Ads, www.textlinkcenter.com
Local, Maps & Mobile
-
The Other Problem with Local Search: Location, Small Business SEM -
Take Back Your Reputation From The Online Yellow Pages: Just Say No to
NoFollow!, www.localseoguide.com -
The joys and woes of user-generated content, Vanessa Fox
Searching
Registrant Search, DomainTools- Yahoo! oneSearch
Gets More Knowledgeable, Yahoo Search Blog
SEM Industry
-
YOUmoz | 11 (and a half) SEO Feeds to which All Beginners Should Subscribe,
SEOmoz - Vanessa
Needs Our Help [With Email Bankruptcy], Oilman
SEO & SEM
Why Website Grader is a Bad Idea, Wolf Howl-
Why Free SEO Tools Bring Power To The People, Small Business Hub -
How I reversed my Google ranking penalty, David Airey
Social Media
- Graphing
Social Patterns Conference Explores the Business and Technology of Facebook,
LinkedIn, Other Social Networks, Graphing Social - Q&A:
Technorati CEO Richard Jalichandra on the Future of the Site, Wired -
Technorati CEO: Techmeme is "a great little site", TechCrunch
Other Items
- Hidden Google Pages: Awesome,
Dairies Around The World
Hot Items From Sphinn, Our Social News
Sharing Site:
- Avinash (Google’s Analytics Guru)
teaches: “Engagement” Is Not A Metric, It’s An Excuse. - Opinion: The Nature of the Social
Media Beast - Remembrance of Spam Past
- You! With the Link! Quit Being so
Darn Stingy! - Setting Goals for Social Media
Profile Development - Rand & SEOmoz: Unprofessional and
Irresponsible Actions - Buzzer! Blogs Do NOT Suck
- Would you ask your mechanic for
medical advice? - The "Google Payola" Issue Isn’t
Going Away Anytime Soon - How To Research Your Social Media
Campaign - Top 45 websites ranked by Digg
saturation - 11 Pointless Blog Posts that Waste
my Time
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