SearchCap: The Day In Search, October 5, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society’s Computer Magazine about […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

  • Google Mines
    Mobile Queries, Finds Longer Strings, More Searches, And More Clicks

    Gary Price at ResourceShelf points us to an intriguing article appearing in
    the IEEE Computer Society’s Computer Magazine about mobile search at Google.
    In the piece, two researchers at Google dissect and mine mobile query logs
    from WAP-based searches coming through a single (unnamed) U.S. carrier. One
    million "page view…
  • Yahoo’s Paid
    Shortcuts Now Labeled As Sponsored

    Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was
    selling some of its Yahoo Shortcuts units without — to us — enough
    disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo
    Sponsored Shortcuts" label on these. Scott Hendison spotted the change
    here….
  • SMX Events In
    Argentina & Chile Later This Month

    The Search Marketing Expo conference series bows in Latin American with events
    later this month in Argentina and Chile. SMX Buenos Aires will be held October
    24. The event features keynote presentations from Google, Yahoo’s Ricardo
    Baeza-Yates on webspam and search, and a presentation on preventing click
    fraud from Dr….
  • Free Webcast
    Next Thursday: Leveraging All Search Marketing Channels

    How does your search marketing campaign measure up? Is your SEO strategy
    aligned with your paid search strategy? Are you taking advantage of shopping
    feeds? Are you expanding into global and mobile search? Are you coordinating
    and optimizing your efforts across these different areas to generate the
    greatest return? Please…
  • Searcharazzi:
    The Googlers (Definitely) Do Not Wear Prada

    While Google events are a known entity for those in the search crowd, the rest
    of the world is now getting a taste. In an effort to craft more targeted
    events, parties now focus on a single vertical. From a sales perspective, this
    most certainly makes sense. However, the…
  • Online Ad
    Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest
    Single Category

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)
    released online advertising figures for the second quarter and the first six
    months of 2007. For the first time, revenues exceeded $5 billion in a single
    quarter and first half revenues reached $10 billion, compared with $7.9 the
    previous year. Year-over-year growth…
  • How We Navigate
    Our Online Landscape

    At Search Engine Strategies in San Jose this August, I had the good fortune of
    being able to share a panel with Nico Brooks from Atlas. I’ve always admired
    Nico as one of the more strategic thinkers in this space and feel a
    kindredship, both through our love of…

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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