SearchCap: The Day In Search, October 5, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Mines Mobile Queries, Finds Longer Strings, More Searches, And More Clicks
  Gary Price at ResourceShelf points us to an intriguing article appearing in the IEEE Computer Society’s Computer Magazine about mobile search at Google. In the piece, two researchers at Google dissect and mine mobile query logs from WAP-based searches coming through a single (unnamed) U.S. carrier. One million "page view…
• Yahoo’s Paid Shortcuts Now Labeled As Sponsored
  Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here….
• SMX Events In Argentina & Chile Later This Month
  The Search Marketing Expo conference series bows in Latin American with events later this month in Argentina and Chile. SMX Buenos Aires will be held October 24. The event features keynote presentations from Google, Yahoo’s Ricardo Baeza-Yates on webspam and search, and a presentation on preventing click fraud from Dr….
• Free Webcast Next Thursday: Leveraging All Search Marketing Channels
  How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return? Please…
• Searcharazzi: The Googlers (Definitely) Do Not Wear Prada
  While Google events are a known entity for those in the search crowd, the rest of the world is now getting a taste. In an effort to craft more targeted events, parties now focus on a single vertical. From a sales perspective, this most certainly makes sense. However, the…
• Online Ad Revenues Reach $10 Billion In First Half Of 2007, Search Remains Largest Single Category
  The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth…
• How We Navigate Our Online Landscape
  At Search Engine Strategies in San Jose this August, I had the good fortune of being able to share a panel with Nico Brooks from Atlas. I’ve always admired Nico as one of the more strategic thinkers in this space and feel a kindredship, both through our love of…

Search News From Around The Web:

Applications & Portal Features

• Discussion with Sep Kamvar About Gadgets, Search Engine Watch Blog
• iGoogle meets Desktop gadgets, Inside Google Desktop

Business Issues

• Details Of Yahoo! (YHOO) Break-Up From Bernstein Research, 24/7 Wall St.
• Bernstein’s Yahoo (YHOO) Break-Up Plan: Ridiculous, Silicon Alley Insider

Link Building

• The Necessary Evolution of Linkbait, Search Engine Journal
• Whiteboard Friday – "Sir Links-A-Lot", SEOmoz
• Exposed! Sphinn, Live, Yahoo, Digg, Seomoz, even Google: All Buying Links From fantomaster!, Fantomaster
• Google PageRank Update This Weekend? Backlinks and PageRank Changes Reported, Search Engine Journal
• Text Link Center Declares War On Text Link Ads, www.textlinkcenter.com

Local, Maps & Mobile

• The Other Problem with Local Search: Location, Small Business SEM
• Take Back Your Reputation From The Online Yellow Pages: Just Say No to NoFollow!, www.localseoguide.com
• The joys and woes of user-generated content, Vanessa Fox

Searching

• Registrant Search, DomainTools
• Yahoo! oneSearch Gets More Knowledgeable, Yahoo Search Blog

SEM Industry

• YOUmoz | 11 (and a half) SEO Feeds to which All Beginners Should Subscribe, SEOmoz
• Vanessa Needs Our Help [With Email Bankruptcy], Oilman

SEO & SEM

• Why Website Grader is a Bad Idea, Wolf Howl
• Why Free SEO Tools Bring Power To The People, Small Business Hub
• How I reversed my Google ranking penalty, David Airey

Social Media

• Graphing Social Patterns Conference Explores the Business and Technology of Facebook, LinkedIn, Other Social Networks, Graphing Social
• Q&A: Technorati CEO Richard Jalichandra on the Future of the Site, Wired
• Technorati CEO: Techmeme is "a great little site", TechCrunch

Other Items

• Hidden Google Pages: Awesome, Dairies Around The World

Hot Items From Sphinn, Our Social News Sharing Site:

• Avinash (Google’s Analytics Guru) teaches: “Engagement” Is Not A Metric, It’s An Excuse.
• Opinion: The Nature of the Social Media Beast
• Remembrance of Spam Past
• You! With the Link! Quit Being so Darn Stingy!
• Setting Goals for Social Media Profile Development
• Rand & SEOmoz: Unprofessional and Irresponsible Actions
• Buzzer! Blogs Do NOT Suck
• Would you ask your mechanic for medical advice?
• The "Google Payola" Issue Isn’t Going Away Anytime Soon
• How To Research Your Social Media Campaign
• Top 45 websites ranked by Digg saturation
• 11 Pointless Blog Posts that Waste my Time