SearchCap: The Day In Search, October 6, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX East ‘08 Day One Live Coverage

  Below is live coverage from day one of the 2008 Search Marketing Expo East conference.

• Google Answers Your Local Questions

  In an earlier post, I solicited questions for Google about local search. My intention had been to present them at the What’s New in Local Search panel at SMX East this morning. But I didn’t get my act together to distribute them at the session. Google’s Eric Stein, who was on the panel, coordinated the [...]

• StumbleUpon Without The Toolbar

  The past few weeks have been busy for the people over at StumbleUpon and its users alike. Just a few weeks ago, StumbleUpon lifted the 200 friend max from its user base and added a subscribe feature. On Wednesday my favorite social community announced that there were yet more changes to their discovery/recommendation [...]

• Challenges & Opportunity In Local Advertising

  More national advertisers are using online local advertising to generate leads and drive offline sales. The strategies for successful local online advertising are not the same as general online or search advertising and measuring results can be challenging. That’s why so many national advertisers, agencies and online advertising resellers are reaching out to partners [...]

• Hakia Relaunches Site With “Trusted Results”

  Today at SMX East, natural language search engine Hakia has launched a new search experience that  enables searchers to view categorized results, as well as view “Trusted” Results” from “Credible Sites”. The Trusted Results program is an initiative Hakia  has developed with information professionals and librarians. As they note on their site: A popular Web source may [...]

• SEOmoz Crawls Web To Expand SEO Toolset

  Rand Fishkin of SEOmoz announced they have been working for about a year on building out an index of the web, in order to be able to provide SEOs and SEMs with a toolset they have never had before. SEOmoz has crawled and built a 30 billion page index of the web. Rand explains this [...]

• Google, Yahoo Delay Paid Search Deal

  Google and Yahoo said on Friday that they were delaying implementation of their controversial paid search ads deal to allow more time for the Justice Department to evaluate its potential impact on the marketplace. Google had previously said the deal would go into effect as scheduled despite absence of a final regulatory determination of the [...]

• Ask.com Goes Back To 1996 With New Release

  Ask.com has released version 11 of their new search engine today. The new version somewhat goes back to the Ask Jeeves approach, focusing on providing structured search results, mostly in the form of answers. Techmeme has coverage of the news item, with the main articles currently from the NY Times and News.com. We expected this was [...]

• Banner Ads & Image Ads On Google Images

  Earlier this week, we noted a report that Google was showing banner ads on Google Images. Now via TechCrunch, a new implementation — an AdWords ad on Google Images with its own thumbnail image. Notice in the screenshot above how a Guinness Logo is appearing next to a Target ad where NHL Buffalo merchandise is [...]

Search News From Around The Web:

Applications & Portal Features

• A Fresh Look At Google’s Gears, TechCrunch
• SDK Release 1.1.5, Google App Engine Blog
• Google Spreadsheets Redesign, Google Operating System
• My Five Months With Google Chrome, Matt Cutts

Business Issues

• Facebook appoints Christopher Cox as Director of Product, promotes Mike Schroepfer to VP of Engineering, VentureBeat
• eBay Won’t Take Less Than $75 Million For StumbleUpon, TechCrunch
• Google Experiences Delays With Begun Deal In Russia, Quintura blog
• Ebay Spends More Than $1 Billion To Buy BillMeLater And DBA.dk, And Lays Off 10% Of Employees, TechCrunch
• Google to Announce Third Quarter 2008 Financial Results, Google
• Yahoo price target cut to $21 a share, News.com
• You’ve Got to Tell to Sell, AdWeek

Local, Maps & Mobile

• Challenges and opportunities of a large scale social search product, Locally Type
• Google Local Business Center Access Issues, Search Engine Roundtable
• Google Maps Printed Driving Instructions Upgrade, Mike Blumenthal

Link Building

• 30 Ways to Get Links Naturally , SEOptimise

Paid Search & Contextual

• Campaign Management Error Codes – adCenter API Blog for Developers, adcentercommunity.com
• Reporting Error Codes – adCenter API Blog for Developers, adcentercommunity.com
• A Case Study of SEM Campaign Failure and Client Refunds, Search Engine Guide
• Click Forensics Unveils Technology to Protect Search Advertisers from Online Trademark Infringement, MarketWatch
• Judging PPC Performance: Focus on Conversions, Part 2, Search Engine Watch
• Learn How to Distribute Your PPC Budget between Search Engines, PPC Hero
• Negative Keyword Data Added to AdWords API Keyword Structure Reports, Search Engine Roundtable
• Unmarked Google Ads, Google Blogoscoped

Searching

• Azerbaijan launches search engine Yumroo, altsearchengines.com
• Track the Election With the AOL Elections Toolbar, AOL Search Blog
• A Broken Link on the Google Homepage, Google Blogoscoped
• Google Scholar Citations Cannot Be Removed, Search Engine Roundtable
• Search AOL For Your Daily Horoscope, AOL Search Blog
• SearchMe Calls Out Yahoo On BOSS Screenshot, TechCrunch
• The VP debate: Candidates, questions, and queries, Official Google Blog

SEM Industry

• IBM Press(TM) Releases 2nd Edition of Best-Selling Search Engine Marketing, Inc., Businesswire.com
• SMX China 2008 – Report From Nanjing, SEOmoz
• aimClear & Clix Marketing SMX Schmooze Party!, AIM Clear Blog
• SMX Nanjing, Search Engine Journal
• Keynote speakers posted for Search Engine Strategies Chicago, Search Engine Watch Blog
• Melissa Mackey: Search Blogger of the Day, The SEO Scoop
• SMX East – Search Marketing Happiness is a Warm Churro, www.searchviews.com
• SMX East: Search Grows Up To Claim Its Birthright, AIM Clear Blog

SEO & SEM

• Yellow Pages and Blog Payola, Natural Search Blog
• Ask AOL: Editors’ Questions about DMOZ Answered, DMOZ Blog
• SEO Bailout or Digital Initiative, BruceClay.com
• Google Book Search Affects ECommerce, Is Your Vertical Next, Wolf Howl
• Copyright in Reverse? How Will THAT Change Marketing?, SEO Book
• Links information straight from the source, Official Google Webmaster Central Blog
• Reputation Management starts in the past, Search Marketing Gurus
• Tweaking Your Copy for SEO Purposes? Tweak it for Message too!, Search Engine Guide
• Which Google Penalties Require a Reinclusion Request?, Search Engine Roundtable

Social Media

• Exclusive: New Twitter Homepage Revealed?, Marketing Pilgrim

Video, Music & Image Search

• Picasa Unlisted Albums Privacy Issue Fixed, Google Blogoscoped
• Where’s the Money in Online Video?, NewTeeVee
• YouTube Theater View, Google Operating System

Other Items

• Video Recap of Weekly Search Buzz :: October 5, 2008, Search Engine Roundtable
• New Technology Roundtable Series, Official Google Research Blog
• Planet Google (Book), Google Blogoscoped

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