SearchCap: The Day In Search, October 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox To Add Bing As Search Option Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options. This […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Firefox To Add Bing As Search Option
Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options.
This will be on both the Mac and PC versions of Firefox 4. Bing said:
We’re very excited to be included in the search engine choices in the upcoming version of Firefox. […] - Yahoo UK & Ireland Directory Closing November 8, 2010
The Yahoo UK and Ireland directory will be closing November 8, 2010. Yahoo officially posted the details on in their help section.
Yahoo closed four European directories earlier this year including France, Germany, Italy and Spain. Yahoo however told us that the US directory is safe and will not be going away.
As many of […] - Facebook Introduces Private Groups, Allows Export Of Personal Data
In a bid to give users more tools and control over the sharing of information (and perhaps preempt Google) Facebook introduced a new way to create and communicate with small private groups of people. Through an API this same functionality will be extended to publishers and third party developers like Facebook Connect is today.
The new […] - Search Marketing Expo East 2010 Conference: Day Three Coverage
Below is the live blog coverage of the SMX East 2010 coverage that I found throughout the day:
Ask The SEOs, outspokenmedia.com
Analytics For Social Media, outspokenmedia.com
SEO & Competitive Analysis, outspokenmedia.com
SEO Myths, Mistakes & The Madness of Crowds, outspokenmedia.com
SMX East: Analytics For Social Media, Search Engine Roundtable
SMX East: Ask The Search Engines, Search Engine Roundtable
SMX East: Ask […] - Bing Uses Click Through Rate In Ranking Algorithm
Bing has just confirmed at SMX East that they use click through rate (CTR) in their ranking algorithm.
I personally walked over to Steve Tullis, Senior Program Manager Lead, Bing, Microsoft and asked him if he really said they use click through rate in the ranking algorithm. He said, yes we do – but […] - Google Testing Default Page Previews With Magnifying Glass?
Patrick Altoft reports seeing full page previews with a magnifying glass in the Google search results. Patrick swears this is not a browser extension and that Google is indeed testing this feature.
Here is a screen shot:Google has offered page previews as a search option for a while. But not on by default.
Ask.com was […] - After 4 Days, The “Add Your URL To Google” Form Gets Fixed
As I reported days ago, over the weekend the popular, but virtually useless, add URL form on Google did not work. Google posted a known issue on Saturday, October 2nd. Today, October 6th, I am finally hearing reports that the add URL form is now working again.
Google’s message that the add URL […] - 3 Winning Tactics For B2B Conversion Optimization
Is there really a difference between B2B versus any other kind of conversion optimization? To be sure, we all deal with clicks, context and testing. But the environment for B2B marketing often has a different set of dynamics than most consumer-oriented ecommerce:
Usually, the goal is to generate leads rather than online transactions.
The products and services […] - Search Marketing Expo East 2010 Conference: Day Two Coverage
Below is the live blog coverage of the SMX East 2010 coverage that I found throughout the day:
Actionable Metrics and Diagnostics, outspokenmedia.com
Keynote Conversation with Yelp Chief Operating Officer Geoff Donaker, outspokenmedia.com
Live Blog: SMX Keynote Conversation With Yelp COO, Geoff Donaker, Search Engine Land
Live From SMX East: Facebook SEO – Free Ways To Be Found On […]
Search News From Around The Web:
Business Issues
Local, Maps & Mobile
- An easier way to use Google Latitude on your computer, Official Google Mobile Blog
- Google Maps Review Scam: Pay To Remove Bad Reviews, Search Engine Roundtable
- Google Places Gets Down and Very Dirty, Mike Blumenthal
- Google, PayPal Set on Android Deal, TheStreet
- MapQuest Gas Prices – A Great Cost Saving Tool, MapQuest Blog
- Quintura Debuts Visual Search Apps for Android, Quintura blog
- The Wolfram|Alpha App for Android Has Landed, Wolfram|Alpha Blog
Paid Search & Contextual
- Google AdWords Console Goes Down For An Hour, Search Engine Roundtable
Searching
- Poetic Machine Translation, Google Translate Blog
- Google Instant brings instant upside, Financial Post
- Google Korea Gets Google Balls Logo, Instant Coming Soon?, Search Engine Roundtable
- Some Users Miss Scrolling Google With Arrows, Search Engine Roundtable
SEM Industry
SEO & SEM
- How To Help Search Engines Find Your Content, Van SEO Design
- New Features in Search Funnels, Inside AdWords
- 6 Technical SEO Strategy Tips for Better Traffic and Rankings [Site Architecture], SEOmoz
- Does Google Play Loaded Dice With Your Rankings?, Hobo
- Google Patent on URL Compression and the Mobile Web, SEO By The Sea
- Google Teasing Webmasters With Alerts Without Detail, Search Engine Roundtable
- How to Troubleshoot Conversion Tracking Issues, PPC Hero
- The New Google Keyword Tool is Terrible, BlogStorm
- Things To Consider Before Splitting Your Site Into Micro-sites, dailyseotip.com
Social Media
- Dick Costolo on What’s Working at Twitter and What Isn’t, Ad Age
- So, that was a bummer, Foursquare Blog
- A Facebook Redesign Likely Being Unveiled Tomorrow After An Employee “Lockdown”, TechCrunch
- Accidental Tweet Breaks Huge NFL Story, Business Insider
- CNBC’S THE FACEBOOK OBSESSION Will Premiere January 6th, NBC Media Centre
Web Analytics
- Back To Basics: Part 3 – The Power of Exclusion, Google Analytics Blog
Recent Hot Items From Sphinn, Our Social News Sharing Site:
Turns out, those fears are well founded. The Twitter API can be exploited quite easily and let anyone gain access to your Direct Messages.
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