SearchCap: The Day In Search, October 7, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SMX East ‘08 Day Two Live Coverage

  Below is live coverage from day two of the 2008 Search Marketing Expo East conference. Enhanced Listings, Search Engine Roundtable

• YouTube Now Monetized With Affiliate Links To Amazon & iTunes

  The Google Blog and the

• How Social Media is Invading Traditional Media

  Over the last few years we have seen a real explosion of social media sites and services, influencing the way we network, read, and search the web. With sites like Reddit, Facebook, Twitter, StumbleUpon, and Delicious, social media is here and it is here to stay. The success of social media really shouldn’t a mystery as [...]

• Search Illustrated: Article Optimization

  The strategy behind the addition of articles to a website is typically two fold: provide insightful information for current / potential clients and create valuable content for search engines. This week’s infographic illustrates some simple tips for making certain your articles have the best potential for being found both by readers and search [...]

• Facebook Adds Microsoft Live Search

  Extending a partnership that dates back to 2006, Facebook today added Microsoft’s Live Search to its offerings, giving users in the U.S. a way to search the web without leaving Facebook.com. An announcement on the Live Search Blog also says Microsoft adCenter will display paid search ads next to those web search results. Microsoft has [...]

• SearchBiz: Google Talks About Yahoo Ad Deal; Open Source Community Upset With Google; Has Microsoft Lost It?; Vakili Leaves Yahoo

  Google’s paid search chief, Tim Armstrong, talked about the company’s Yahoo ad deal today during a keynote interview with Danny Sullivan at SMX East. The deal — which was originally set to begin this coming Saturday — has been postponed (voluntarily) to give the U.S. government time to review it. Wired.com’s Epicenter blog covered today’s [...]

• Defending Brands from Squatters, Plagiarizers and Devious Domainers

  An interesting byproduct of the improvements that the search engines have made in cleaning out spam from their indexes is that the spammers had to go and find something else to do. Many of the global marketers that we work with at Agency.com are constantly barraged by people all over the world looking to [...]

• Search in Uncertain Times

  Successful paid search marketing is an ever-moving target: bid prices and placements are constantly changing, auction rules shift from one day to the next, and your keyword mix is constantly in flux due to seasonality, new promotions, and changing campaign needs. It’s no wonder your search engine marketing ROI also fluctuates with all this confusion. [...]

• Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does!

  Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving [...]

• Google Webmaster Central Hosting “Link Week”

  This week at the Google Webmaster Central blog, Google has a series of blog posts all about links. The first two blog posts are live and are named:

  Links information straight from the source Importance of link architecture

  Google explains that they will be writing about three main topics this week. (1) Internal links, the links that you [...]

• Report: AOL-Yahoo Merger Talks Get Serious

  Against the backdrop of economic meltdown Yahoo and AOL are reportedly continuing their merger talks in earnest. We wrote about the potential combination several times during the initial wave of MicroHoo negotiations, when Yahoo approached TimeWarner as an alternative to Microsoft, and more recently again. Based on back and forth discussions with both Yahoo and [...]

Search News From Around The Web:

Applications & Portal Features

• A new look for Google Docs spreadsheets, Official Google Enterprise Blog
• New Languages for Translate and POST Interface, Google AJAX Search API Blog
• Yahoo! and Ticketmaster to Offer Tickets to Internet’s Largest Sports and Entertainment Audience, MarketWatch

Business Issues

• Ask.com Breaks Branding Push, AdWeek
• Is online advertising heading for a cliff?, mathewingram.com
• Mozilla Geode to Join Google, Yahoo for Geolocation Web Services, eWeek
• Was Google Instrumental In Ask.com’s New Version?, Search Engine Roundtable

Local, Maps & Mobile

• Google Earth goes underwater, Independent.co.uk
• Introducing Geode, Mozilla Labs
• Let’s map Africa, Google LatLong
• The Future of Local – Revisited, Screenwerk
• Virtual Earth & DigitalGlobe – Worldwide Imagery Improvement, Virtual Earth, An Evangelist’s Blog
• WorldWide Telescope Stars in Virtual Earth, Virtual Earth, An Evangelist’s Blog

Link Building

• Linkscape Education Series: Learn the Ins & Outs, SEOmoz
• 7 Myths and Educated Theories Behind Sitewide Links, Search Engine Journal
• 7 Places to Get Backlinks and Build Blog Authority, Performancing.com

Paid Search & Contextual

• Common issues that lead to SOAP faults (Part V), AdWords API Blog
• Google AdSense Publishers Happy About Stronger Dollar to Euro, Search Engine Roundtable
• Implement AdSense Revenue Sharing on a Multi-Author Blog, Digital Inspiration
• Obama Campaign Getting Smarter with Google Adwords, SEM Geek
• PPC Strategy During The Current Financial Crisis, Rimm Kaufman
• Q&A – Why should I only use one country per campaign?, BG Theory
• The Magic of Brand and Generic Keywords – adCenter Blog for Advertisers, adcentercommunity.com
• Top Costumes for Fright Night, Yahoo! Search Marketing Blog
• UK Search Spend Up 28% – How Does This Affect You? – adCenter Blog for Advertisers, adcentercommunity.com
• Use Your Impression Share Report To Increase Clicks and Conversions, PPC Hero

Searching

• Accoona Search Engine Disappears : Does Anyone Care?, Search Engine Journal
• Search.io – Tabbed Search, altsearchengines.com
• September search improvements, Google Sites Blog

SEM Industry

• Guess the SEO’s Tattoo in ‘Whose Tat Iz Dat?’, Search Marketing Gurus

SEO & SEM

• Google Rolls Back Last Toolbar PageRank Update?, Search Engine Roundtable
• Google’s Algorithm is Shifting, Search Engine Watch
• How To Diagnose Your Site with Google Advanced Search, Search Engine Journal
• It seems EVERYONE is stuffing your local Flash storage, John Andrews
• What Should You Expect From Your SEO?, Search Engine Guide
• What You Need to Know Before Committing to SEO, Search Engine Watch

Social Media

• Analyst: Half of ’social media campaigns’ will flop, News.com
• Facebook COO: Web Needs New Model, New Metrics, Ad Age
• Fight Spam With A Direct Message To Twitter, TechCrunch

Video, Music & Image Search

• Add Clickable Links In YouTube Videos Without Using Annotations, Digital Inspiration
• How Does One Remove Videos from Google Web Search?, Search Engine Roundtable
• In A Switch, Hulu Will Stream Remaining Presidential Debates Live; Premiere A Film, paidContent.org

Other Items

• New in Labs: Stop sending mail you later regret, Official Gmail Blog
• Yahoo employee alleged to be Indian terror group’s media officer, The Guardian

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Small Business Alert: Claim Your Google Local Business Listing Before Someone Else Does!
• Electioneers Need Some (PPC) Campaign Management
• Google Answers Your Local Questions
• Digg Graveyard
• Why We are Throwing the Greatest Event the World has Ever Known