SearchCap: The Day In Search, October 7, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

    The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. That makes it Penguin 5 by our count. But since this Penguin update is using a slightly improved version of Google’s “Penguin 2″ second-generation technology, Google itself is calling it “Penguin 2.1.” Don’t worry. We’ll explain the numbering nonsense below, as well as […]

  • Google’s Matt Cutts: No More PageRank Updates This Year

    Google’s head of search spam, Matt Cutts, said on Twitter yesterday that Google won’t be pushing out a new Google Toolbar PageRank update this year. Niels Bosch asked on Twitter if we should expect an update to PageRank before 2014. In response to that, Matt Cutts said, “I would be surprised if that happened.” It […]

  • Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm

    On Thursday, Google released yet another algorithm update, no – not the Penguin update, but an algorithm to combat mugshot web sites from showing up highly in their search results. In February, Jonathan Hochman wrote a story here named Why Google Should Crack Down Harder On The Mugshot Extortion Racket. That story, according to Google’s […]

  • New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts

    Online security software provider Disconnect launched their latest search tool, Disconnect Search this week. According to the announcement, Disconnect Search allows users to perform private searches on sites like Google, Yahoo and Bing via their address bar or omnibox, “without having to change their behavior.” Disconnect says their new tool routes search queries through the […]

  • Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers

    Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently available to a select set of US based retailers such as […]

  • Lowest Rates for SMX Social Media Marketing Expire Friday

    Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices you need to increase traffic, boost engagement and drive sales. Register now and you’ll get […]

  • Future SEO: Understanding Entity Search

    Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming […]

  • How To Use The New AdWords Estimated Cross-Device Conversions

    A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I called it the “next frontier for online marketers” in a previous post, and we are now officially getting […]

  • Paid Search And Marketing Grow Further & Further Apart

    A few months back, I wrote an article for Marketing Land called “Is The Art Of Paid Search Marketing Dead?” in which I foolishly suggested there was still a small bit of art left in search marketing. Art? Are you kidding me? Ugh. I haven’t been so wrong or felt so foolish in a long […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

Related Topics: Channel: SearchCap | SearchCap

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide