SearchCap: The Day In Search, October 8, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX East ‘08 Day Three Live Coverage

    Below is live coverage from day three of the 2008 Search Marketing Expo East conference. To be honest, I have to push this out early, so make sure to check out the Bruce Clay Blog for additional live coverage throughout the day. A Day In The Life Of A Successful In-House SEO, Search Engine Roundtable Advanced [...]

  • Tracking Offline Conversions in Paid Search

    Despite the black blindfold tightly cinched around my head, I desperately tried to see through it and giggled with anticipation. But then they began to spin me. Dizzy with excitement and determined to take my best shot, I lunged forward. Amid the howls of laughter erupting from my friends huddled around me, I anxiously tore [...]

  • Google Releases AdWords Editor 6.5

    Google announced the release of version 6.5 of the AdWords Editor. It was only about four months ago when AdWords released version 6.0. Here is a detailed list of new features for 6.5, as per the release notes: Keyword Opportunities (Beta) The Keyword Opportunities tool can help you generate new keywords. Go to the Tools menu > [...]

  • Yahoo Upgrades Calendar, Integrates With Other Yahoo Properties

    Yahoo! Calendar, one of the company’s early “Web 1.0″ properties, is getting a major facelift for the first time in 10 years. Yahoo announced details of the new Yahoo! Calendar beta today, which uses technology from their 2007 purchase of Zimbra. In addition to improving integration with Yahoo! Mail, the new calendar will be more compatible [...]

  • In-House Search Analysis: Who and When

    Numbers don’t lie. For in-house search marketers analysis is critical for reporting performance, identifying trouble spots, and finding your next great opportunity. If you hire an agency or consultant to help with your search marketing, the numbers reflect success of that agency’s work, and can tell you ultimately if the agency is worth what they [...]

  • Online Ad Revenues Up Vs. 2007, Down Vs. Q2; Search A Relative Bright Spot

    Overall online ad spending in the US was up almost 13 percent compared with Q2 2007, but down slightly (0.3 percent) from Q1 2008. Online ad revenues for the second quarter were $5.7 billion, compared with $5.8 billion in Q1. Revenues were $11.5 billion for the first six months of 2008 vs. approximately $10 billion [...]

  • Google AdSense For Games Beta

    Google has announced the beta launch of Google AdSense for Games. Basically, with the acquisition of AdScape, Google is now able to place ads within online games. The ad formats include video ads, image ads, or text ads. How do you sign up for the beta? You need to complete this form and the [...]

  • Wikia Search Releases Third Party Search Enhancement Platform

    Wikia Search, the “open source” search engine that launched to great fanfare earlier in the year, has introduced a new platform (Wikia Intelligent Search Extensions or “WISE”) that allows third parties to provide an enhanced search result—known as a “WISEApp”—for specific keywords. WISEApps allow publishers or searchers to enhance search results, in a similar way to [...]

  • Personalize Your Link Building

    The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Other Items

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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