SearchCap: The Day In Search, October 9, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Jaiku Bought By Google
    Google has bought Jaiku, a Twitter-like service for quick or short blogging. We’re joining Google from the Jaiku team shows their excitement for the news. Because Google acquisitions usually lead to a mad rush of user sign ups, Jaiku has decided to limit the number of new users who can…
  • Report: Yahoo To Purchase 10 Percent Or $100M Of Alibaba IPO
    According to various reports, Yahoo is going to buy either a 10 percent stake or $100 million worth of the forthcoming public offering of B2B site on the Hong Kong exchange. The company already owns a significant minority stake (39 percent) of Alibaba Group, the parent of It…
  • Confessions Of A Lapsed Analyst: Joey Metallica Goofs Off, Gets Rich Faster
    If you’re like me, you often figure out ways to work smarter on your marketing campaigns in the time allotted. In fact, you secretly suspect that you can actually be more successful if you reject some of your more conscientious habits and just get the job done. As the…
  • Yahoo Upgrades Advertisers Console Causing Some Bugs
    The Yahoo Search Marketing Blog announced that they have made several updates to their advertisers console. The changes include more custom reporting features with added scheduling options, easier navigation between detailed campaign pages and a usability update to the calendar function. This upgrade seemed to have caused some issues with…
  • SEM Firm ReachLocal Closes Massive Fuding Round
    ReachLocal, an SEM firm offing simplified Internet and local search services directly and indirectly to the small business market, has closed a massive $55 million round of funding. This adds to previous rounds raised by the company. Reach is building out sales offices in cities across the U.S. and a…
  • Will Google Renew Ad Deal With Ad Pact With Google Ends Soon from reports that the deal between and Google over syndicating Google’s sponsored listings is coming to an end shortly. At the end of this year, Google and’s partnership expires. The article explains that has a lot more to lose…
  • The SEO Value Of Featured Pictures At Wikipedia
    My last article about Wikipedia—An Untapped SEO Opportunity: Image Link Love From Wikipedia—prompted an Orwellian mantra: instead of “four legs good, two legs bad” people have started saying “images good, text bad” and wondering why the difference. The short answer is the Wikimedia Foundation created a white hat opportunity…
  • The Big Paid Link Roundup
    Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google from Danny on Sunday has driven a lot of discussion around the blogosphere and SEO industry. I have complied a list of some of the sites that have added additional commentary to Danny’s post. I am sure I…
  • Last Chance! SMX Social Media in NYC Next Week – Register Today!
    SMX Social Media is in one week! Register today to reserve your spot. There are still tickets left for this Tuesday and Wednesday event, October 16-17, in New York City. SMX Social Media = tips, techniques, and best practices shared by the pioneers of social media marketing. Get the know-how…
  • Search Illustrated: Multiple Local Optimization Strategies
    Once you’ve identified and defined the target markets for your search marketing strategy, you can employ a number of different optimization approaches to reach those customer groups. Whether it’s making use of individual press releases, case studies, or blog postings, today’s Search Illustrated shows how to utilize a page-level…
  • Google AdSense For Video Goes Mainstream
    AdSense For Video, the closed pilot program that Google launched back in May, has now been made into a regular program that any publisher can take part in. Introducing video units from Google’s Inside AdSense blog has more about the program, which allows publishers to carry video from YouTube and…
  • Google Now Worth More Than Wal-Mart, IBM
    Today Google stock crossed the $600 threshold, bringing the company’s market capitalization to $190 billion and change and making the company officially more valuable than FedEx, McDonalds, Coke, Intel, IBM, and Wal-Mart, among others. Microsoft is worth more at $279 billion and Exxon Mobil is worth still more than $502…
  • Ask Goes For More TV Product Placement
    Ask has been trying a range of strategies to gain more consumer attention and usage: the bold Ask 3D redesign, the questionable “algorithm” campaign, and now more TV product placement. AdAdge writes about Ask’s recent TV show integrations, including a new one with Entertainment Tonight: Previous integrations with reality competition…

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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