SearchCap: The Day In Search, October 9, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land:

• Sphinn Japan Launches: Internet & Search Marketing News, In Japanese When we launched our Sphinn social news site for search and internet marketers last year, we quickly were hit by a huge number of Japanese-language submissions. Unfortunately, we had to go to an English-only rule, as we had no easy way to moderate those submissions, such as checking for spam. Now, problem solved.
• Google Puts New AdSense Ads Under Maps The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps. The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited…
• Looking Back At “The Summer Of Local” At the start of this summer, I wrote “it seems like Local has been rumored to be “the next big thing” in Search as many times as Cubs fans have said ‘this is the year’…2008 finally could be the year where the prediction, at least for Local, comes true.” Well, here we are in October…
• Google Starts To Classify Content Types In Web Search Like other search engines, Google already distinguishes between various types of content. You can search specifically for images, videos, books, blog posts, and so forth. Google has separate search engines for each. But two recent changes suggest that Google is improving its ability to classify different types of content that’s gathered from ordinary web pages.
• Sneak Peek: Stunning New Google Satellite Imagery New satellite images that will eventually show up in Google Earth and Google Maps are now arriving from the Google-sponsored GeoEye-1 satellite that launched a month ago. GeoEye has just released the stunning image below as a preview of what’s to come: GeoEye says this image of Kutztown University, Pennsylvania, is the first image taken by…
• Best SEO Practices During A Website Redesign Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search engine traffic, or you are using your redesign process to get started on a new SEO campaign, there are a number of best practices to keep in mind.
• The SEO Impact Of Google’s New Speech Recognition In Videos Google has rolled out Google Audio Indexing for video just in time for the final stretch of the U.S. presidential election. Using speech recognition technology, Google has indexed all the words spoken within YouTube political channel videos. This allows users to find videos that contain their search term and navigate directly to the part of….
• Yahoo Launches Web Analytics Yahoo has announced that they’ll begin to roll out Yahoo Web Analytics (beta) on a limited basis beginning this week. According to Jitendra Kavathekar, Yahoo’s Web Analytics VP, the service has already been made available to select Yahoo advertisers and third-party application developers. The next “big deployment,” Kavathekar says, will be for Yahoo’s 13,000 e-commerce customers….
• Google Confirms RSS For Web Search Results Google has confirmed for Search Engine Land that they’ll soon start offering RSS feeds for web search results. When it happens, the RSS feeds will be an extension of Google Alerts, which currently only allow notification by email.

Search News From Around The Web:

Applications & Portal Features

• David Kernell indicted, Yahoo Mail safe again, blogs.computerworld.com
• Official Google Enterprise Blog: Email Archiving Made Simple, googleenterprise.blogspot.com
• Being smart about Web mail , news.cnet.com
• AOL steers Journals bloggers to Google service , News.com

Business Issues

• Yahoo! Shares Plunge to Five-Year Low , www.thestreet.com
• Google Employee Visions, Google Blogoscoped
• Soleil-Media Metrics – Proof that Wall Street Just Doesn’t Understand Google, Marketing Pilgrim
• AdGooroo Paints Microsoft’s Q3 As Excellent, WebProNews
• Google’s Schmidt Says Internet ‘Cesspool’ Needs Brands – Advertising Age – MediaWorks, Ad Age
• Google’s Brand Arrogance , John Andrews

Link Building

• Twitter isn’t selling links, BlogStorm

Local, Maps & Mobile

• Google Maps Out Loud, Google Maps Mania
• Google Readies iPhone Ad Options, AdWeek

Paid Search & Contextual

• Have Some Email with Your Search, Yahoo Search Marketing Blog

Searching

• Funny, Twitter and Google, John Battelle’s Searchblog
• Live Search Powerset team at Web 3.0, Live Search Blog
• Google PPOB? What is it?, ZDNet
• Web traffic jam as people search for financial news, AFP
• When Doesn’t It Pay To Pay Attention To Search Quality?, John Battelle’s Searchblog
• New Toolbar Makes Searching Content Easier, Search Engine Watch Blog
• Picking and Choosing What We Pay Attention To, MediaPost
• Microsoft Live Labs launches politically focused social-media site, ZDNet

SEM Industry

• SEO Halloween Costume Contest, seohalloweencostumes.com
• SMX East: The Great Search Industry – The Big Water Story, Marketing Pilgrim
• SMX East: Getting Testy With the “Ask the Paid Search Buyers” Panel, SearchViews
• Legal issues of calling people SEO spammers, BlogStorm
• Google Rallies Embattled Travel Marketers, MediaPost
• Who Invented The Terms SEO, SEM, and SEA, MediaPost

SEO & SEM

• All Linkbait Is Not Created Equal: What Linkscape Reveals About Popular Content, SEOmoz
• How Google Might Differentiate Between Trust and Authority, Search Engine Journal
• Comprehensive Guide to Keyword Research, Selection & Organization, Part II, Search Engine Guide
• Get SEO Into All the Right Places of the Development Life Cycle, BruceClay.com
• Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs, SEO By The Sea
• Cool SEO tools roundup, Yoast

Social Media

• Resumes are for *Shit*. The 4 Things You Really Need: LinkedIn, Blog, Keywords, Social Media., Master of 500 Hats
• The Mixx Blog: Happy Birthday Mixxers!, blog.mixx.com

Video, Music & Image Search

• Feature or Google’s sense of humor? Audio tool speaks your YouTube comments, News.com

Web Analytics

• #4: Falling Victim to Analysis Paralysis, Sugarrae

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• How To Diagnose Your Site with Google Advanced Search
• The Neil Patel Tattoo – The Ultimate Sign of Success
• The SEOmoz Linkscape Ghost
• Google Confirms RSS for Web Search Results
• 7 Myths and Educated Theories Behind Sitewide Links
• Guess the SEO’s Tattoo in ‘Whose Tat Iz Dat?’ from Search Marketing Gurus
• How To Deliver The Perfect Client Pitch
• Social Media Metrics Greasemonkey Plugin For Google Analytics
• 16 Examples of Huge Brands Using Twitter for Business
• How Social Media is Invading Traditional Media