SearchCap: The Day In Search, October 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Develop Helpful Content To Improve Visibility & Conversion

    In this article, we’ll look at another website that was submitted for review from a “Keywords and Content” point of view. The site is Shipping 2 USA, a free service where “you get the lowest quote for shipping to/from the USA.” Add Helpful Information To Your Website I see that the folks at Shipping 2 [...]

  • It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm

    Another week, another update to part of Google’s search algorithm. This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what’s often called the “Top Heavy” update. Updates, Updates It’s the fourth Google update in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, [...]

  • Still Stuck Behind Apple’s Doors: The New Google Search App

    Two months ago, Google previewed a new Google Search app that it said would be coming to iOS, bringing with it what seemed a blend of Siri and Google Now-like features. Despite being submitted to the Apple App Store back then, Apple’s still not approved the app. Why not? Apple didn’t have any comment, when I [...]

  • Lowest Rates For SMX Social Media Marketing Expire This Saturday

    With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for [...]

  • How The EMD Update Impacts Multinational Businesses

    Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling & Finance verticals.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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