Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- How To Develop Helpful Content To Improve Visibility & Conversion
In this article, we’ll look at another website that was submitted for review from a “Keywords and Content” point of view. The site is Shipping 2 USA, a free service where “you get the lowest quote for shipping to/from the USA.” Add Helpful Information To Your Website I see that the folks at Shipping 2 [...]
- It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm
Another week, another update to part of Google’s search algorithm. This time, Google announced a refresh of its Page Layout filter that it first announced back in January, or what’s often called the “Top Heavy” update. Updates, Updates It’s the fourth Google update in the past two weeks. The rundown so far: Panda Update 20: Sept. 27, [...]
- Still Stuck Behind Apple’s Doors: The New Google Search App
Two months ago, Google previewed a new Google Search app that it said would be coming to iOS, bringing with it what seemed a blend of Siri and Google Now-like features. Despite being submitted to the Apple App Store back then, Apple’s still not approved the app. Why not? Apple didn’t have any comment, when I [...]
- Lowest Rates For SMX Social Media Marketing Expire This Saturday
With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for [...]
- How The EMD Update Impacts Multinational Businesses
Dialling back the importance of exact match domains, despite only effecting 0.6% US English search terms, will still have a strong impact in the Retail, Travel, Gambling & Finance verticals.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Search Retargeting Adoption To Accelerate Among Brands And Agencies
- Lowest Rates Expire Saturday for Marketing Land’s Conference SMX Social Media Marketing
- Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop
- Social Media: Where Vulnerability Is Strength
- The “Phablets” Are Coming — Please Make It Stop
Search News From Around The Web:
Applications & Portal Features
- Communicate more easily across languages in Gmail, Official Google Blog
Business Issues
Link Building
- Google Guidelines Now With "Widely Distributed Links In The Footers", Search Engine Roundtable
- How to Measure Your Link Spread, www.blueglass.com
- Link Building Software a Bargain? Think Again!, Search Engine Journal
Local, Maps & Mobile
- Apple Maps outs secret military site, irks Taiwan, news.cnet.com
Paid Search & Contextual
- 5 Deadly PPC Marketing Mistakes and How to Avoid Them, ppc.org
- Holiday PPC Strategy & Prep in Just 7 Steps!, PPC Hero
- PPC Chat Streamcap – The Tricks & Treats of Halloween PPC, theppcblog.com
SEM Industry
- The SMX East 2012 Recap, BruceClay.com
SEO & SEM
- 6 Common Mistakes Professional Search Marketers Make, certifiedknowledge.org
- Could Bad SEO Bring Down Your Business?, www.copyblogger.com
- Facebook SEO and BeastRank: 12 Potential Ranking Factors for the Upcoming Facebook Search Engine, Search Engine Journal
- Most Say You Cannot Fully Recover From Google Panda, Search Engine Roundtable
- October’s Mozscape Update, SEOmoz
- Old School Marketing is Next Generation SEO, SEO Book
- The 70/20/10 Model for SEO & Content Excellence, Search Engine Watch
- The Complete Guide to Mastering Your Title Tags, www.polepositionmarketing.com
- What is Google’s view on guest blogging for links?, YouTube
Social Media
- 10 brands with great Google+ pages, econsultancy.com
- How to Get More Pinterest Exposure With Less Work, www.socialmediaexaminer.com
Related Topics: Channel: Other | SearchCap
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