SearchCap: The Day In Search, September 10, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines

    In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam tactic that Google will take action on. The question was Does Google take action on automatically generated pages that provide no added value? The answer is, yes. Of course, Google is not perfect and if you see […]

  • Changing Course In The New Linking World

    In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where they once were. The scenario most […]

  • SEO Reporting To Shift Your Bottom Line

    PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting’s-sake trap and there have been some surprising stand-out reports that I think are generally underestimated by most SEOs.

  • Live @ SMX East: Supercharge Your PPC Results

    All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions allow advertisers to include additional business information in an ad, such as an address […]

  • Google Glass Gets Universal Search: News, Video, Sound Results & More

    Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9 (XE stands for Explorer Edition, the […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


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Link Building


SEM / Paid Search

Search Marketing

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Derek Cromwell


    Thanks for featuring the piece on Press Releases in Link Building! I’ll never look at screaming goats the same way.

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