SearchCap: The Day In Search, September 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines

  In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam tactic that Google will take action on. The question was Does Google take action on automatically generated pages that provide no added value? The answer is, yes. Of course, Google is not perfect and if you see […]

• Changing Course In The New Linking World

  In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where they once were. The scenario most […]
• SEO Reporting To Shift Your Bottom Line

  PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting’s-sake trap and there have been some surprising stand-out reports that I think are generally underestimated by most SEOs.

• Live @ SMX East: Supercharge Your PPC Results

  All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions allow advertisers to include additional business information in an ad, such as an address […]

• Google Glass Gets Universal Search: News, Video, Sound Results & More

  Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9 (XE stands for Explorer Edition, the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats
• Facebook Opens Two New Twitter-Like APIs For Media Partners
• Twitter Buys MoPub For $350M In Run Up To IPO
• Study: Over 50 Percent Go Mobile Only For “Online” Banking
• When Media Capabilities & Possibilities Outreach Day-to-Day Reality
• Yelp Sues Law Firm For Faking Reviews, Firm Claims Retaliation
• Beyond SEO: All Smart Online Marketing Is Optimized
• Google Puts A Price On Privacy — Again
• My Date With Big Data
• With XE9 Update, Google Glass Gets Remote Control, Google Apps Support & More

Search News From Around The Web:

Industry

• Businesses are more likely to outsource display than PPC or social: report, Econsultancy
• Digital Indians: Ben Gomes, BBC News
• Google Bets Big On Hispanics And Women, Forbes
• I Left Google And Lived To Happily Tell About It, Fast Company

Local & Maps

• 5 Things SMBs Can Do to Optimize for Mobile Search, Street Fight
• Content Forecast: On-Page Factors for Better Rankings, Vertical Measures
• Wikipedia Layer No Longer Available In Google Maps, Search Engine Roundtable

Link Building

• How Google made me despise goats & press releases in one day, SEO Copywriting
• Metrics that Drive High Quality Link building, State of Search

SEO

• How Google May Reform Queries Based on Co-Occurrence in Query Sessions, SEO By The Sea
• Technical SEO Skills for 2013 and 2014, SEO Theory
• Why Like Rome, Your Ecommerce Store Shouldn’t Be Built In A Day, Daily SEO Tip

SEM / Paid Search

• 5 Excuses SEOs Love to Use, Infolific
• Back to Pay Per Click Basics, PPC Chat Streamcap
• Image Ad Extensions in AdWords, periscopix.co.uk
• Pay Per Click Optimization: Don’t Underestimate Assisted Conversions, BruceClay.com

Search Marketing

• How to Start and Develop Your Career in SEO, stateofsearch.com
• Remarketing Lists for Search Ads (RLSAs): Three Months On, periscopix.co.uk
• The Search and Content Marketing Maturity Models, Covario