SearchCap: The Day In Search, September 11, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Promoting Mobile Ads As Extension Of Desktop AdWords
    Although Google has been testing/running ads on mobile for at least a year, the company is now starting to formally promote mobile to its advertiser base and SEM firms. Here are the FAQs. If AdWords campaigns conform to Google’s mobile ad requirements and limits they will be automatically included in…
  • Google Health’s Adam Bosworth Leaves Google
    I got a tip that Google vice president Adam Bosworth, who headed up the Google Health project, had left Google. Now Google has confirmed this is so — Bosworth is leaving the company. Says Google:…
  • State of the Contextual Nation: Why New Google Won’t Be Like New Coke
    Was “Classic” Coke so much better than “New” Coke? It sure was in the real world. Why mess with a good thing? A favorite formulation turned out to be, well, still a favorite in spite of a more modern, “scientific” formulation. Google creates products that are a lot more…
  • Superpages Now Offers Compare Merchants Feature
    Today Superpages formally rolled out a compare merchants feature. In doing so it becomes the second major US yellow pages publisher to offer that feature in its online directory. DexKnows, owned by R.H. Donnelley and powered by Local Matters’ “destination search” platform, has offered the feature for some time….
  • Man Arrested for Google Bombing Polish President Into Top Spot For “Kutas” (Penis)
    Philipp Lenssen reports that a Polish newspaper says that a 23-year-old polish man was arrested for Google bombing. Marek W. from Cieszyn is accused of somehow causing the Polish president Lech Kaczyński’s web site to rank tops for “kutas,” which translates to penis. Marek reportedly used software to help produce…
  • 4 Questions & Answers You Should Know About Facebook’s Public Search Listings
    Last week, Facebook formally announced that it was making millions of personal profiles accessible to the public via major search engines. As far as I can tell, Facebook members who never intended or expected to be listed this way were suddenly opted-in to Facebook’s new plan. I say "as far…
  • Yahoo’s Right Media Serves Up Trojan Ads For Three Weeks
    Yahoo feeds Trojan-laced ads to MySpace and PhotoBucket users from The Register reports that Yahoo’s newly acquired Right Media served up ads with Trojan viruses for three weeks during the month of August. The flash ads reportedly contained a file that installed a Trojan back door on vulnerable Windows machines…
  • Technorati Adds Topics To Home Page & Topic Pages
    Technorati announced the addition of “Technorati Topics” to the home page and Technorati Topics landing pages. These topics are a way for Technorati to create a simpler category system for blogs they index. Technorati Topics are presented on the home page and updated dynamically as new blog posts or stories…
  • An Untapped SEO Opportunity: Image Link Love From Wikipedia
    Suppose I told you about a way to create viral links on Wikipedia without raising objections from the site’s volunteers. Would I have your attention? The key is images….
  • Microsoft Casts Doubt On Google Enterprise Apps
    Microsoft responded to the announcement of CapGemini support for Google Apps yesterday with a statement and a list of questions about Google Apps for the Enterprise — or reasons potentially not to use them. Mary Jo Foley at ZDNet has both, and the list of 10 questions/reasons is also at…
  • Yahoo Local Now Features “User Denigrated Content”
    After exploring Yahoo’s Mapspam, I started investigating Yahoo’s end user local reporting features more fully. I may have underestimated Yahoo’s features to deal with spam (and to abet it). The new Yahoo Local is making a strong attempt at encouraging user input and content about local businesses with reviews,…

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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