SearchCap: The Day In Search, September 11, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Why You Can’t Ignore The Google Content Network – AdSense Q&A
  

  Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third party publishers and ad networks. I was surprised to see so little blowback from the online community as the title of the post, Getting the most revenue from every impression through AdSense, seems like it [...]

• MicroHoo Search Deal Faces DOJ Scrutiny, CEO Bartz Would Have Let MSFT Buy All Of Yahoo
  

  Bloomberg is reporting this morning that the US Department of Justice has decided to look more closely at the MicroHoo search deal. Microsoft and Yahoo are to provide more information on their “ad pricing and product plans, a person familiar with the matter said.” This is not a surprise. The companies must convince regulators that the [...]

• SEMPO Says Time To Get Serious About Mobile Search
  

  SEMPO yesterday released a “POV” white paper that seeks to orient search marketers to the growing mobile market, mobile SEO and mobile paid search in particular. It cites the dramatic growth of mobile web usage and anticipated future growth in arguing that search marketers now need to take mobile seriously. Developed by SEMPO’s Emerging Technologies [...]

• 9/11, Google & The Internet
  

  As everyone knows, today is the 8th year anniversary of the terrible 9/11 attacks. Many people, companies and organizations are doing things to remember the day. A lot of people are asking why there is no logo from Google for today. The quick answer is that Google does not do Google Doodles [...]

• Google Sitelinks Now In Snippets
  

  The iCrossing blog noticed Google is trying displaying anchor based links directly in the Google search engine snippets (site descriptions). For example, a search for [pension contributions] returns a Wikipedia result with a link directly in the snippet. Here is a picture:

  Google recently added anchor based Sitelinks, so this seems to be some [...]

• Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview
  

  The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend. Yahoo also announced a new report that shows which Yahoo partners are clicks are coming [...]

• Of Conversations And Conversions
  

  If you could have had a crystal ball in 2004, would you have known that the power of online marketing is hiding within conversations? Did you consider that the content you put on your homepage holds little salt with readers unless it can be backed up with outside information? People still want the same [...]

Search News From Around The Web:

Applications & Portal Features

• A Strange Google Talk Location Status Dialog, Google Blogoscoped
• Google SOAP Search API Finally Gone, Google Blogoscoped

Business Issues

• Top U.S. copyright cop, Microsoft speak out against Google Books settlement, blog.seattlepi.com
• If Your Domain Includes “Google” the Search Giant is Coming For Ya!, Marketing Pilgrim

Local, Maps & Mobile

• Google Maps & Categories, Mike Blumenthal
• Google To "Fix" September 11 Attacks Mark on Google Maps, Search Engine Roundtable
• Motorola Bets on Google-Powered Phones, Wall Street Journal

Searching

• Microsoft’s Bing 2.0: Coming this fall (maybe even next week), ZDNet
• A Look at 5 Years of Google Result Page Changes, Google Blogoscoped

SEM Industry

• SMX East 2009 Liveblogging Schedule, BruceClay.com

SEO & SEM

• Does the Ownership of Redirected URLs Matter to Search Engines?, SEO By The Sea
• Quick Steps to Accurate Keyword Research, dailyseotip.com
• Whiteboard Friday – Ignore the Long Tail at Your Own Peril!, SEOmoz
• Working With Web Designers as a White Label SEO Provider, SEO Book
• Writing Copy for the Web: Tips to Stay Fresh and Creative, Online Marketing Blog

Social Media

• Amir Khan and Frank Warren launch legal bid to force Facebook to remove ‘racist’ content, Telegraph
• Twitter’s New Terms of Service, Twitter Blog
• Creating Your Social Media Identity, outspokenmedia.com

Web Analytics

• New Discovery Features in YouTube Insight, YouTube Biz Blog