SearchCap: The Day In Search, September 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Must-Have Browser Tools For Link Builders

  Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn’t ‘content advocacy’ just sound better than link building?), there are a few tasks that are a genuine PITA. There have been many tools created to help manage […]
• 7 Important Digital Assets To Optimize Brand Exposure

  It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some […]

• Are You Using Gap Analysis For Multinational Linkbuilding?

  Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in […]

• No Budget for SMX East? An Expo+ Pass Is Waiting for You

  Attend as many as 10 sessions on internet and search engine marketing from Google, Bing and more. Be inspired at two keynotes. Meet 40 leading solution providers. Participate in SMX Theater presentations and networking events. All for FREE. Just pre-register for an SMX East Expo+ Pass. Do it today! Here’s everything you get by attending […]

• Restaurant Owner Slammed On Yelp For Supporting Obama

  Over the weekend President Obama made a campaign stop at Big Apple Pizza in Ft. Pierce, Florida. The owner, Scott Van Duzer, is reportedly a registered Republican but is also a supporter of Obama. During a photo-op he bear-hugged Obama (with Secret Service permission). The story and the image (at right) received national media attention. […]

• Bing Ads Testing Longer Headlines A La Google AdWords

  Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Live Blog: Facebook CEO Mark Zuckerberg At TechCrunch Disrupt
• Google Loses Feedburner.jp Domain (The Latest Sign That Feedburner Is Dying)
• AdSense Publishers Earning $25/Week Or More Get Email Support
• Pew: Almost 70 Percent Of Affluent Adults Own Smartphones
• The Tippy Toes Of Performance Marketing; Boosting Your Efforts To The Next Level
• Up Close With Google’s New YouTube App
• GoDaddy DNS Hack That Took Down Millions Of Sites Allegedly Came From Member Of Anonymous
• Report: Mobile Now Driving 36 Percent Of All Email Opens

Search News From Around The Web:

Business Issues

• Facebook’s China problem, Fortune
• Google Offers Exec Eric Rosenblum Exits for Mobile Ad Start-Up, AllThingsD

Searching

• Google Removes Bisexual From Its List Of Dirty Words, Advocate.com
• Power Searching with Google is back, Inside Search

SEO & SEM

• AdWords system maintenance on September 22, Inside AdWords
• Quality Rater Handbooks: Another Tool for SEO Evaluation, BruceClay.com
• A Guide to all the Google AdWords PPC Settings, State of Search
• An SEO’s Ultimate Post-Penguin Checklist [INFOGRAPHIC], Search Engine Journal
• Are Exact-Match Domains (EMDs) in Decline?, SEOmoz
• Easily Import Your AdWords Campaigns Using Bing Ads, Bing Ads Blog
• Excuse me Google, did you just advertise its OK to pay a Blogger, David Naylor
• GoDaddy Goes Down For Four Hours: How Did Google React?, Search Engine Roundtable
• Learn How to Control Your Negative Keywords, Certified Knowledge
• Proactive Elements of Content Planning And Distribution, Vertical Measures
• SEM Competitive Analysis – The Power of Understanding Your Competition in Paid Search, hmtweb.com
• Use Auction Insights to Report on Competitive Pressure, PPC Associates Blog
• What Famous TV Catchphrases Can Teach You About Enterprise SEO, Adam Sherk