SearchCap: The Day In Search, September 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Must-Have Browser Tools For Link Builders

    Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn’t ‘content advocacy’ just sound better than link building?), there are a few tasks that are a genuine PITA. There have been many tools created to help manage [...]

  • 7 Important Digital Assets To Optimize Brand Exposure

    It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some [...]

  • Are You Using Gap Analysis For Multinational Linkbuilding?

    Linkbuilding still lies at the core of any successful SEO campaign. Indeed, campaigns at the very top end in the most competitive verticals are all about the effectiveness of their linkbuilding strategy. When you look at delivering significant returns across a range of countries, this truism is even more pronounced: despite all the advances in [...]

  • No Budget for SMX East? An Expo+ Pass Is Waiting for You

    Attend as many as 10 sessions on internet and search engine marketing from Google, Bing and more. Be inspired at two keynotes. Meet 40 leading solution providers. Participate in SMX Theater presentations and networking events. All for FREE. Just pre-register for an SMX East Expo+ Pass. Do it today! Here’s everything you get by attending [...]

  • Restaurant Owner Slammed On Yelp For Supporting Obama

    Over the weekend President Obama made a campaign stop at Big Apple Pizza in Ft. Pierce, Florida. The owner, Scott Van Duzer, is reportedly a registered Republican but is also a supporter of Obama. During a photo-op he bear-hugged Obama (with Secret Service permission). The story and the image (at right) received national media attention. [...]

  • Bing Ads Testing Longer Headlines A La Google AdWords

    Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and will be rolling [...]

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Search News From Around The Web:

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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