SearchCap: The Day In Search, September 15, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Fast Flip – Google’s Newspaper & Magazine Reader Goes Live
  

  The previously rumored Google news site “Flipper” is in fact launching today as “Fast Flip” in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. According to the Google Blog Post: Fast Flip is a [...]

• Aardvark Launches iPhone App For Answers “On The Go”
  

  Aardvark, which can be described variously as a “social search engine, “help engine” or “answer community,” has launched an iPhone app. It was many months in the making according to co-founder Max Ventilla. And with it, Aardvark arrives on what may be its breakthrough platform, helping to introduce the service to the mainstream — or [...]

• uTest’s “Battle of the Search Engines” Tests Bugs
  

  uTest released a study they named “Battle of the Search Engines” which measured the relevancy of Google, Yahoo, and Bing based on “search results accuracy, page load speed, real-time relevance and usability.” The report found that there were over 600 “bugs” found in Google’s search results. By “bug” I believe they mean [...]

• Timing Is Crucial To Maximize Exposure With Social Media
  

  When you’ve spent a lot of time and money fine-tuning content, coming up with the best headline and description and sprucing up imagery and design, the last thing you want to do is promote content at an off-time when few people are listening. A big challenge with social media is to break through the information overload [...]

• Why You Can’t Dismiss All Directory Links
  

  If you follow me here or on the Link Spiel, you know I am a loyal fan and staunch supporter of using directories to secure links. After reading last week’s Elephant in the Link Building Living Room, I wanted to present a different point-of-view as I don’t feel the directory industry or the link builders using [...]

• SEO For Europe Is More Than Just Using Different Languages
  

  When optimizing for a European audience there are a lot of thinks to take in account. There are numerous languages which you have to optimize for, but a major aspect is also the cultural one.

• Google Gets Crop Circles Logo, Flying Saucer Steals The “L”
  

  Currently, most Google search properties that are currently in a time zone that is September 15th, such as Google UK, are sporting a special Google Doodle that links to a search result for crop circles. It seems likely this logo will appear in the US soon. The logo shows a flying saucer above a series [...]

• India (Hearts) Google … Brazil (Hearts) It, Too
  

  No one reading Search Engine Land should be surprised to hear stories about Google’s dominance of the search landscape. But the degree to which Google dominates in some areas is sure to make you raise an eyebrow. Consider India and Brazil, two growing Internet markets. ComScore released some stunning numbers about what’s happening in those two [...]

• Bing Passes 10% Market Share, Nielsen Says
  

  The latest search engine stats from Nielsen bring good news for Bing, which now has more than 10% market share for the first time in … well, longer than I can remember. Nielsen says Bing captured 10.7% of all searches in August, up from 9.0% in July. Based on that jump, Nielsen says Bing is the [...]

Search News From Around The Web:

Applications & Portal Features

• A sneaky, fun way to learn something new., My Yahoo! Blog
• Google Chrome after a year: Sporting a new stable release, Official Google Blog
• More Languages, More Keyboards, Google AJAX Search API Blog
• On the Web, Ads Can Be a Security Hole, New York Times
• Ponderings about the New York Times malvertizing incident, Spyware Sucks

Business Issues

• Google sharing revenue with publishers for first time, Nieman Journalism Lab
• More videos from last week’s Google Book Search hearing, Google Public Policy Blog
• French PM backs BNF Google plan, theBookseller.com
• Industry Moves: Google’s Trelewicz Joins Mail.ru as Deputy CTO, Quintura blog

Local, Maps & Mobile

• MapQuest 4 Mobile on iPhone Updated to 1.1.0, MapQuest Blog
• Mobile Marketing: How Location Changes Digital Experiences, Ad Age
• Google Maps MickyD’s =s McIrritating, Mike Blumenthal

Link Building

• LinkMoses Resurrected #6 – Who Controls Link Building Success?Link Building Best Practices, Eric Ward
• SEO For Facebook Pages: How To Use Facebook for Link Building, The SEO Girl
• SpyderMate Analyzes Your Site Link Juice Distribution, Search Engine Journal
• Yak, Yak Link!, Link Spiel

Paid Search & Contextual

• Is Your PPC Expert Asleep at the Switch? 6 Minute Self-Audit, AIM Clear Blog
• Google to Launch DoubleClick Ad Exchange Within Two Weeks, ClickZ

Searching

• A Gallery of Google Health Oneboxes (Partnering with Google Inc may well be the ultimate form of SEO), Google Blogoscoped
• Google Blamed For New York Times Malware, Search Engine Roundtable
• Google Suggests Searchers Should "Kill Yourself" & Commit Suicide, Search Engine Roundtable

SEO & SEM

• Recommendations for webmaster friendly freehosts., Official Google Webmaster Central Blog
• SEO’s, How Far Would You Go?, The SEO Girl
• 4 Reasons Why SEO Blogging Sucks, The SEO Scoop
• Announcing BLVD Status Keyword Vitals and Alerts, BLVD Status Blog
• Boost Your Search Engine Rankings, Traffic, Customers, and Sales With Contests!, SEO.com
• Google Gives Webmaster Advice for User-Generated Content Sites, WebProNews
• How to Utilize Yahoo’s Ad Scheduling Feature, PPC Hero
• Poll: How Secure Are Your Search Engine Positions?, Search Engine Roundtable
• SEO Guide: International Versions of Websites, SEOmoz
• Seven Twitter Tips to Improve Your SEO, StepForth

Social Media

• Five golden rules for answering questions, Yahoo Answers Blog
• US Twitter Usage Surpasses Earlier Estimates, eMarketer
• 300 Million and On, Facebook
• Breaking: Facebook Labs or “Prototypes” to Launch Soon…Very Soon., thenextweb.com
• Getting Control of Your Social Media Life, Search Engine Journal
• Spamming Twitter trending topics, David Naylor
• Voice chat coming to Facebook, CNET News

Web Analytics

• Adobe to Acquire Omniture, Omniture Press

Other Items

• Happy Birthday Running Man!, AOL Search Blog