SearchCap: The Day In Search, September 15, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • SMX East 2011 Day Three Recap

    Day three of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. Beyond Rankings: Actionable SEO Reports Your Boss Will Love, outspokenmedia.com Bing and Personalized Search at SMX East – #smx #23B, adCenter Blog Link Building: Why You’re Doing It Wrong : SMX [...]

  • Google Provides New Options for Paginated Content

    At SMX Advanced earlier this year, a hot topic was the use of the rel=”canonical” attribute in conjunction with pagination. Maile Ohye of Google noted that the rel=”canonical” attribute was not intended to cluster multiple pages (articles, product lists, etc.) to page one of that series (although it can be used to cluster multiple pages [...]

  • Hard Thoughts About SEO & Link Bait

    Is creating link bait good SEO? Emphatically, yes! If it does not get links it is not link bait. If it does, then people are finding value, which is exactly what the search engines want to reward. Whether you call it white hat or ethical SEO, link bait fits the bill. But what is link [...]

  • Understanding Attribution’s Contribution To Customer Quality

    Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing touchpoint experienced by your prospects has on achieving a specific marketing goal [...]

  • Google Improves Webmaster Penalty Notifications For Both Manual & Automated Penalties

    Google announced they have stepped up their webmaster communication for notifying webmasters of both manual and automated penalties. In the past, Google let you submit reconsideration requests and then added that they received those requests. Now, Google may reply if your site was affected by a manual spam action and that you are no longer [...]

  • Google Adds Rich Snippets For Application Reviews: iTunes Apps, Android & More

    Google announced there is yet another new rich snippet in town, this one is for application reviews. Specifically for the iTunes and Android marketplace and even CNET application reviews. Here is an example of one of my iPhone apps with the special markup: If you have applications on your web site, and they contain pricing [...]

  • SMX East 2011 Day Two Recap

    Day two of the SMX East conference is just about done. Below is some of the live blog coverage I discovered throughout the day. #SMX East Speaker Series: Some of My Favorite Microsoft Advertising adCenter Features, adCenter Blog A Keynote Conversation With Eli Pariser : SMX East 2011 Live, Search Engine Roundtable Best of SMX [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Recent Hot Items From Sphinn, Our Social News Sharing Site:

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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