SearchCap: The Day In Search, September 16, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How Social Media Can Help Your PR Efforts
  The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones)…
• Google News & Indexing Old Stories As New
  Michael Gray noticed that Google News is continuously indexing old stories on some sites as new stories. Yes, this is the exact issue that influenced United Airlines stock price drop just a week ago. Google blamed the Tribune for the article not containing a date, which is a fair accusation….
• Link Building for Big Old Sites
  I love big sites. They are like sprawling mansions in a state of renewal and dilapidation at the same time. New kitchen, old bath. Sub-zero inside, rotten wood outside. The longer a site has been around, and the bigger that site is, the more likely it is that site…
• The Human Side To Google: Search Evaluations
  Google’s next blog post regarding web search is about search evaluation, basically how Google measures quality. Scott Huffman, an Engineering Director who is responsible for leading search evaluation, wrote the blog post. In short, he explained that the evaluation process is comprised of two main elements: (1) Human evaluators, actual…
• Google Maps Adds Business Listing Quality Guidelines
  Google Maps spam has been a major issue for a long time but it seems Google has taken a step to fight back. Mike Blumenthal reported that Google has added an official document named Local Business Center Guidelines. These guidelines are similar to the webmaster guidelines for web search and…

Search News From Around The Web:

Applications & Portal Features

• New in Labs: Forgotten attachment detector, Official Gmail Blog
• Google News Archive Hiccup, Google Blogoscoped
• Update On TechCrunch Reader Chrome Usage: Trending Up To 8.12%, TechCrunch

Business Issues

• We Should Be More Worried About Our ISPs Than Google When It Comes To Abuse, TechDirt

Local, Maps & Mobile

• My Location: smaller is better!, Official Google Mobile Blog
• The aftermath of Hurricane Ike, Google LatLong
• T-Mobile officially announces Android press conference on September 23rd, CrunchGear
• T-Mobile’s Google-Based Phone Nears, Wall Street Journal
• Where2GetIt and Mixpo Localize Video, Screenwerk

Link Building

• Local and Links: A Match Made in Heaven?, SEO Speedwagon

Paid Search & Contextual

• adCenter Keyword Expansion PPC Best Practices Checklist – adCenter Blog for Advertisers, adcentercommunity.com
• How can we use this for API info? "MSDN adds social bookmarking and tagging" – adCenter API Blog for Developers, adcentercommunity.com
• The Simpliest way to Jumpstart Your Keyword Research, bg Theory, LLC
• Google’s New Dynamic Quality Score Now Live, Search Engine Roundtable
• Helping Marketers Sell Pay Per Click Internally – 4 Quick Tips, NLC Internet Marketing Blog
• Tips on Preparing Your SEM Campaigns for the Online Holiday Shopping Season – adCenter Blog for Advertisers, adcentercommunity.com

Searching

• 3 Guides to FireFox Quick Searches (Smart Keywords), Search Engine Journal
• Scour interview: The making of a social search engine, Pandia
• The Google Search Appliance meets Google Apps, Official Google Enterprise Blog

SEM Industry

• 96% of Search Marketers Have "Googled" Themselves, Search Engine Roundtable
• Nick Stamoulis: Search Blogger of the Day, The SEO Scoop

SEO & SEM

• Announcing Cligs: Short URLs with Analytics and SEO Friendliness, ekstreme.com
• Good SEO Starts with a Good Product, BruceClay.com
• Landing Page Utopia: 7 Lessons from Google, Jonathan Mendez’s Blog
• Challenges with Local SEM, Screenwerk
• Google Toolbar PageRank Update? Probably a Fluke, Search Engine Roundtable
• Hosting Issues and SEO, Search Engine Watch
• Making the Most of Search Engine Copywriting, Search Engine Watch
• The 3 cornerstones of SEO, SEOmoz
• The Google Hotspot, BlogStorm
• Top Search Engine Marketing Tools, Google Blogoscoped
• Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions, PPC Hero
• You Can Hurt Your Website With Duplicate Content, Michael Gray

Social Media

• How "Mini-Funnel" Websites Can Help You Increase Traffic, Generate Leads and Build Exposure, DoshDosh
• Don’t Let Facebook Force The New Profile On You. Here’s How To Get The Old One Back, TechCrunch
• Social Networks More Popular Than Dating, Porn, BruceClay.com
• Yahoo Buzz launches mobile widget, plans to grow, E-Consultancy

Video, Music & Image Search

• Google Audio Indexing now on Google Labs, Official Google Blog
• Google Speech Recognition Technology Is Now Called Google Audio Indexing, Digital Inspiration
• Picasa’s brand-new Photo Viewer, Google Photos Blog
• The future of online video, Official Google Blog

Other Items

• Can Google Be Trusted?, SEO Book
• Sergey Brin buys $8 million duplex in Greenwich Village, Valleywag
• Google founder endows UMd. professorship, Mercury News

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The 3 cornerstones of SEO
• What Really is Link bait, Social bait and Viral Content?
• Are Blogs are waste of time in Google now
• Eisenberg: Everything You Ever Wanted To Know on Conversion
• 5 Ways to Improve Tracking Phone Sales From PPC Traffic
• How To Create Effective Local Business Landing Pages
• 6 Ways To Export Your Backlink Data in Excel
• Yes Virginia You Can Hurt Yourself With Duplicate Content
• URL Shortening With Built In Analytics, AND It's Seo Friendly? Nice!
• How to Use Yahoo Answers for your Social Media Campaign
• My Week Away from Twitter
• The dysfunctional personalities of Sphinn
• Graywolf, Guy Kawasaki, and Paid Links Rules that Can’t Be Enforced
• Is Guy Kawasaki Guilty of Link Payola?
• 50 Ways to Take Your Blog to the Next Level