Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing News Expands To Your Facebook Feed With Customizable App
  

  Bing News wants to be your go-to place for finding out what’s going on in the world today, whether it be the sports world, financial world, or your local world. But social media — and Facebook, especially — is where a lot of us find and share important links and headlines. So how does Bing [...]

• What The Convergence Of Publishing & Ecommerce Means For Enterprise SEO
  

  The convergence of publishing and ecommerce has been evolving for some time and is picking up steam. On the one side, publishers who are facing declining advertising revenue are branching out and looking for new income streams. For many, ecommerce is the best opportunity at the moment. Recent articles from The New York Times and [...]

• Apple, Yandex Partner In Russia: Maps Deal Now, Full Search Later?
  

  It’s no secret that Apple is ditching Google Maps on iOS6. In Russia, that decision looms large for Russian search engine Yandex, which will provide the backend for the new Apple Maps app, according to Bloomberg. Software developers in Russia that have been using the developer version of iOS6 have reported seeing the Yandex integration [...]

• What You Need To Know About Smartphone Icons In Google Mobile Search
  

  Last month, I talked about the 16 differences between smartphone search results and desktop search results, which may have been a surprise to those of you who always assumed they were the same. Today, I’m going to go into detail on number fourteen on that list: Smartphone Icons in Google Smartphone Search. What do they [...]

• How To Look For Trouble & Find Opportunity In PPC Campaigns
  

  As I start each day managing our PPC accounts, the same two questions always come to mind: “What problems do we have to address right away?” and “Where can we find more opportunities?” The more quickly I can get a handle on these two questions, the more quickly I can take appropriate actions. That’s why [...]

• New Google Update “Improves Diversity” Of Domains In Results
  

  There’s been chatter about Google having done some type of algorithm update this week that’s having an impact on rankings. Now it’s finally confirmed, a new change meant to allow more domains to appear in search results. The head of Google’s spam fighting team Matt Cutts tweeted this about it: Just fyi, we rolled out a [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Report: Outside Image Services Next On Twitter’s Hit List
• Report: Google+ Hits 400 Million Accounts, But Monthly Active Users Drop By 33%
• Now Filming At Google: “The Internship” With Vince Vaughn & Owen Wilson
• Five Steps To Integrate Visual Content Into Your Social Media Strategy
• Google Strengthens Mobile Photo Presence With Snapseed Acquisition
• Acer, Skyhook And Google’s Android Self-Interest
• What Is The One True Android & How “Open” Is It?
• Google: Acer Can’t Work On “Non-Compatible Android” & Be Part Of Open Handset Alliance
• Report: Google Declines White House Request To Take Down Controversial Mohammed Video In The US
• Apple Notches More Patent-Related Victories Against Android OEMs: Samsung And Motorola

Search News From Around The Web:

Business Issues

• Marissa Mayer Just Gave Every Yahoo Employee An iPhone 5, Business Insider
• Appeals court halts proceedings in Google Books case, paidContent.org
• Is Marissa Mayer Restarting Yahoo Search?, joehall.me
• Microsoft Advertising Introduces Solution Studios – First Up, Studio 415 in San Francisco, community.advertising.microsoft.com

Link Building

• 8 link building methods that market your site, raventools.com

Local, Maps & Mobile

• Amazon Maps API, www.amazonappstoredev.com
• MapMaker Bots and What They Do, Mike Blumenthal
• New Study Reinforces the Value Of Yelp For Businesses, Yelp Official Blog

Paid Search & Contextual

• Bing Ads Editorial Status: Approved Limited — What It Is, What It Isn’t and What You Can Do About It, community.bingads.microsoft.com
• PPC Ad Testing Plan for the Professional Ad-(wo)man, PPC Hero
• Tablet Traffic Should Be Broken out From Desktop, PPC Hero

Searching

• The Role of APIs in the Future of Search, SEOmoz

SEM Industry

• 129 Takeaways from Brighton SEO 2012, www.zazzlemedia.co.uk
• 5 Outstanding SEO Personalities in a Quick Interview, Search Engine Journal

SEO & SEM

• Answering the top questions from government webmasters, Official Google Webmaster Central Blog
• Bare Minimum SEO: 3 Things You Must Do, Search Engine Watch
• Google is ‘atrociously optimized’ for SEO, but great for customers, www.ragan.com
• How Bad Content Is Ruining SEO, Search Engine People
• How To Get More Traffic: 3 Steps To Create More Evergreen Content, tweakyourbiz.com
• Surprise! Or Not! Competitive Industries, www.seo-chicks.com

Social Media

• How did Google+ get 100M active users? Hint: they’re not reading your posts, GigaOM

Related Topics: Channel: Other | SearchCap

About The Author: Matt McGee is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog. See more articles by Matt McGee

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