SearchCap: The Day In Search, September 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
Barry Schwartz on September 17, 2013 at 5:06 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Patent Search Expands To China, Germany, Canada & WIPO
Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies. The new patent agencies included in Google Patent search include China, Germany, Canada, and the World Intellectual Property Organization (WIPO). Since the database now includes patent documents from around the world, […] - Study Shows No Clear Evidence That Google+ Drives Ranking
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keynote interview by Danny Sullivan, leading to a live discussion — Matt even […] - Live @ SMX East: Trends In Mobile Search
As many pundits predicted, the number of people accessing the Internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC […] - When Looking For Links, How Can You Predict A Site’s Future?
I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said […] - Bing Gains New Logo, UI, Page Zero Links, Snapshot & Pole Position Answers
This evening, Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices. The company has devoted a lengthy blog post to the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Reportedly Looking To Replace Third-Party Cookies With New AdID
- How “Location” Evolved Into “Audiences” For Mobile Ad Targeting
- BrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics
- B2B Marketing Platform Bizo Launches “Full-Funnel Analytics” For Display Advertising
- Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots]
- The Keys To A Successful Holiday Season: Data And Retargeting
- Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites
Search News From Around The Web:
Local & Maps
Link Building
- 12 Scalable Link-Building Tactics, Moz
- Do you treat links as if they’re stock in your page?, Luna Metrics
- Google Algorithmic and Manual (Unnatural Links) Penalty Recovery Case Study, E2M Blog
- Is Google Putting Less Emphasis on Links as Part of Their Algorithm?, Search Engine Watch
- Paid Links – The Endless Rabbit Hole, Search Engine People
- Should you pay for link removal when trying to remove an unnatural links penalty?, hiswebmarketing.com
Searching
- Google image search for ‘Home Depot’ returns photos of ‘Mexicans’, The Daily Dot
- Google Is Not Censoring The Syrian Arab News Agency, They Are Blocking Google, Search Engine Roundtable
SEO
- A 3-step outreach strategy for (new) SEO content creators, SEO Copywriting
- Avoid Over-Optimization Penalties: Balancing Usability And Search Via Keywords, Search Marketing Standard
- Direct Measurement of Google Plus Impact on Search Rankings, Stone Temple
- Everything you need to know about Google Carousel and its effect on hotels [hint: a lot], Tnooz
- How to beat the PayDay Loans Algorithm, God of SEO
- Optimize PDFs for search, 3qdigital.com
- Top Local SEO Myths, LocalVisibilitySystem.com
SEM / Paid Search
- 6 PPC Tasks That Are Ideal for an Intern, Search Engine Watch
- Excel Bubble Chart Tutorial: How to Make an Excel Bubble Chart for PPC, WordStream
- The Ultimate How-To Guide for Bing Parameters, PPC Hero
- You’re So Vain! Are You Guilty of Bidding on Vanity Keywords?, Clix Marketing PPC Blog
Search Marketing
- Can we trust Google Keyword Planner?, State of Search
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