SearchCap: The Day In Search, September 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)

    Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us. Here’s the official news from Google: Panda refresh is rolling out—expect some flux over the next few days. Fewer [...]

  • Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy

    Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you’re targeting. When you integrate local targeting and messaging into the mix, it can make for a strong content campaign that gives you plenty of metrics and data to review, tweak [...]

  • Why Infographics Are Not Enough For Successful Global Content Marketing

    No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of information overload and they make great webpages. Oh, and then there’s that point about infographics being great for link building too! Personally, I love looking at infographics — they make life bearable [...]

  • Exceed Your Traffic and Sales Goals – Attend SMX East in Two Weeks!

    SMX East returns to New York City in just two weeks! Here is what’s in store: Up-to-date Tactics: Were you one of the 85% of marketers who were impacted by Panda and Penguin this past year? Will increase in mobile usage force you to change the way you market online? When – or will – [...]

  • Search Week: September 17, 2012

    Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and [...]

  • AdWords Introduces Ability To Share Budgets Across Campaigns

    Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend across multiple product lines, or channels, and this feature lets them dynamically reallocate that budget if one campaign falls [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Other Items

Paid Search & Contextual


SEM Industry


Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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