SearchCap: The Day In Search, September 18, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)
Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us. Here’s the official news from Google: Panda refresh is rolling out—expect some flux over the next few days. Fewer […]
- Using Social Ad Metrics & Messaging To Shape Your Local Content Strategy
Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you’re targeting. When you integrate local targeting and messaging into the mix, it can make for a strong content campaign that gives you plenty of metrics and data to review, tweak […]
- Why Infographics Are Not Enough For Successful Global Content Marketing
No one can deny the rapid rise in the popularity of infographics. No wonder, since they are graphically attractive, they solve user problems of information overload and they make great webpages. Oh, and then there’s that point about infographics being great for link building too! Personally, I love looking at infographics — they make life bearable […]
- Exceed Your Traffic and Sales Goals – Attend SMX East in Two Weeks!
SMX East returns to New York City in just two weeks! Here is what’s in store: Up-to-date Tactics: Were you one of the 85% of marketers who were impacted by Panda and Penguin this past year? Will increase in mobile usage force you to change the way you market online? When – or will – […]
- Search Week: September 17, 2012
Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below are top stories organized by topic that happened over the past week. Each topic (or Search Engine Land column) is also a link, where you can click through and […]
- AdWords Introduces Ability To Share Budgets Across Campaigns
Google’s AdWords has released a new feature that will let an advertiser share daily budgets between multiple campaigns in a single account. The idea is that a marketer may have a set daily budget to spend across multiple product lines, or channels, and this feature lets them dynamically reallocate that budget if one campaign falls […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go
- Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake
- 11 Content Marketing Knows
- Reddit, New Digg Make TIME’s Best Websites Of 2012
- Yahoo’s Sale Of Alibaba Assets To Net Company $4.5 Billion Cash Infusion (Updated)
- Google+ Reaches 100 Million “Social Network” Users (& How This Is Different From Past Milestones)
- Online Video Ads Are On The Rise: How Do You Measure Success?
- Tumblr Traffic Has Doubled In Last Year, Search Visits Up 200 Percent [comScore]
- Exceed Your Traffic and Sales Goals – Attend SMX East in Two Weeks!
- Twitter Announces New Image-Heavy Look On The Today Show
Search News From Around The Web:
Applications & Portal Features
Business Issues
- Bing’s China Strategy: Target English Search, ph.news.yahoo.com
Local, Maps & Mobile
- Apple’s Maps Are A Disaster Waiting To Happen, www.businessinsider.com
- Seven things you need to know about mobile SEO, econsultancy.com
- The Suite Life of Google Plus Local Address Issues, www.searchinfluence.com
- Will Citations Stop Being Effective for Local Optimization in the Future?, Mike Blumenthal
Other Items
- Winners of the Code Contest!, commoncrawl.org
Paid Search & Contextual
- 3 More (Yes, More!) Ways to Save Money on PPC, www.wordstream.com
- Control your Match Types with Search Query Reports and Pivot Tables, certifiedknowledge.org
- How To Fix Your PPC Lead Quality When It Tanks, PPC Hero
- New Feature: Introducing Keyword Suggestions in Bing Ads, community.bingads.microsoft.com
- Paid Search Usage Declines by 8.6% in the Last Six Months Among Optify Customers, www.optify.net
- Third-Party Google Reps: A Cautionary Tale, www.ppcassociates.com
Searching
- Google’s Running Out of Excuses for Autocomplete Snafus, www.internetevolution.com
- HotelTonight upgrades to make last-minute travel more practical, VentureBeat
- Launch of TV News Search & Borrow with 350,000 Broadcasts, blog.archive.org
- Should Google do more to combat music piracy?, www.branded3.com
- YourTrove Aims to Crack Social Search, But Will Platforms Play Ball?, Pando Daily
SEM Industry
- 52% Said They Wouldn’t Buy A Yahoo Directory Listing, Search Engine Roundtable
- Vanessa Fox Discusses Search, Siri and Social, geofflivingston.com
- What Does a Winning SEO Team Look Like? This…, Search Engine Guide
SEO & SEM
- BBC Explains Their SEO Ethics, Search Engine Roundtable
Social Media
- Three Things Facebook Needs To Nail With Search, MediaPost
- Everything You Need To Know About the New Twitter Profiles, socialfresh.com
- Google Patent for Pseudonyms in Social Networks, SEO By The Sea
- How 3 of Healthcare IT’s Top Companies Are Tackling Social Media in A Highly Regulated Industry, Online Marketing Blog
- Twitter Launches Ugly Updates In The Name Of Consistency, Read/Write Web
Video, Music & Image Search
- More movies and TV shows from Twentieth Century Fox coming to Google Play and YouTube, Official Google Blog
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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