SearchCap: The Day In Search, September 19, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles
Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta keywords are back. Well, technically, it’s not the same meta keywords tag that died years ago for traditional SEO purposes. No, it’s a new news_keywords metatag that Google just announced today and only works for news publishers that […]
- Google News Testing New Look & Features On iPad
Google News may soon be getting a nice upgrade on its mobile/iOS/iPad versions. The company is testing a new look and feel that also includes additional functionality not present on the existing mobile/iOS/iPad version of Google News. (Disclaimer: The reason I keep writing “mobile/iOS/iPad” is that we don’t know if this test is limited only […]
- As Google Maps Disappears In iOS 6, Google Remains Cagey About Releasing Its Own App
The latest version of Apple’s operating system for iPhones and iPads, iOS 6, is now out. As people upgrade, the Maps application previously powered by Google is now being replaced by Apple’s own homegrown one. Not everyone’s happy. Will Google release its own Google Maps app for iOS 6 users? The company, in its latest […]
- Seeking To Pressure Regulators FairSearch Announces New Members, Issues Missive Seeking “Meaningful” Remedies
If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled with the EU. An announcement of some sort is imminent I […]
- How Dynamic Audiences Can Maximize Display Advertising Performance
I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. […]
- How To Conduct A Link Audit
In the comments section of my last column, someone asked me about link audits, and after looking around to see if I could find a good resource to point her to, I didn’t find anything that was exactly what I was looking for. I found loads of great pieces on SEO audits but not that […]
- Critics Rave About iPhone 5 But Many Roast Apple’s Maps
While the iPhone 5 itself is getting very positive reviews — essentially raves — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the […]
- Google Puts Interior Business Photos On The Map
Starting today, thousands of local businesses have a little more exposure on Google Maps. That’s because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service. You may remember that — it’s the self-serve program that connects local business and local photographers to have professional interior […]
- Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search
Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that “Clothing and Restaurants make up the lion’s share of mobile coupon searches.” The study was conducted the first week of September. The two categories […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- A Virtuous Cycle Of Twitter Community Management
- Survey: 49 Percent Of SMBs To Incorporate Mobile Into Marketing Efforts Next Year
- Stumble Through Content Faster & Easier With Fresh New StumbleUpon iOS Apps
- Up Close With Twitter’s New Header Photos For Profiles
- Make Sure Your Friends See Just How Great You’re Doing With Promoted Posts For Facebook Profiles
- YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next?
- Twitter’s New iPad App: The Old & New, The Good & Bad
- As Expected, Twitter Drops Support For Third-Party Image Uploads
- Facebook Testing Mobile Ad Network
- Survey: Email Marketers Focused On Integrating Social, Improving Metrics
Search News From Around The Web:
Applications & Portal Features
- Corruption in Wikiland? Paid PR scandal erupts at Wikipedia, CNET News
- Greater accessibility for Google Apps, Official Google Blog
Business Issues
- Alibaba CTO: Google Has Strayed from Its ‘Don’t Be Evil’ Motto, thenextweb.com
- Google uses text messaging to break into burgeoning Nigerian market, Mercury News
- Yahoo To Give Shareholders $3.65 Billion, Mayer Explains Why In Leaked Memo, Business Insider
- Yahoo!s Now Removing The ® From Their Logo. Is The Exclamation Mark Next?, TechCrunch
- Google Antitrust Talks Can’t Last Indefinitely, Almunia Says, BusinessWeek
- Google reveals Spanner, the database tech that can span the planet, ZDNet
Local, Maps & Mobile
- Local Search in the iOS 6 Maps App is Broken, Rocky Mountain Mac Repair
- Check out Yelp on Apple’s new maps app for iOS 6!, Yelp Official Blog
- Google+ Pages For Local – Known Bugs & Quirks After the G+ Local Merge, Mike Blumenthal
- If I Were Google, I Wouldn’t Release A Native iOS 6 Maps App For Six Months, TechCrunch
- Quantifying the Impending iOS 6 Maps Backlash, the understatement
- You may hate Apple Maps, but the Yelp integration is something to love, VentureBeat
SEM Industry
- SEO + Conference Moderating + Dirty Martinis = Fresh Insight from Monica Wright, AIM Clear Blog
- Susan Moskwa Leaving Google’s Webmaster Team, Search Engine Roundtable
- The Best SEO Blogs – Custom Search Edition, John Doherty
SEO & SEM
- 5 Advantages of Using Adwords for Your Business, georgescifo.com
- Bing Ads API Maintenance Alert: Saturday, September 22 from 12pm to 2pm (Pacific), Bing Ads API Blog
- Google To Update Webmaster Guidelines Soon?, Search Engine Roundtable
- How to Set Your AdWords Budget: New Shared AdWords Budget Options, WordStream
- Searches On Engines Declining – Temporary Or Permanent?, MediaPost
- SEO as a business support tool, VerticalLeap
- Top 5 Paid Search Ad Mistakes Small Business Make, Search Engine Journal
- Video SEO just became a lot easier!, Yoast
- Watch Out for Google Product Listing Ads Arbitrage, RKG Blog
- Why Google’s Geo Targeting in Local SEO is a Mess!, Denver SEO
Social Media
- Introducing Groupon Payments, Groublogpon
Video, Music & Image Search
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