SearchCap: The Day In Search, September 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles

    Grab your flux capacitor and fire up the Delorean, folks. We’re going back to the future: Meta keywords are back. Well, technically, it’s not the same meta keywords tag that died years ago for traditional SEO purposes. No, it’s a new news_keywords metatag that Google just announced today and only works for news publishers that [...]

  • Google News Testing New Look & Features On iPad

    Google News may soon be getting a nice upgrade on its mobile/iOS/iPad versions. The company is testing a new look and feel that also includes additional functionality not present on the existing mobile/iOS/iPad version of Google News. (Disclaimer: The reason I keep writing “mobile/iOS/iPad” is that we don’t know if this test is limited only [...]

  • As Google Maps Disappears In iOS 6, Google Remains Cagey About Releasing Its Own App

    The latest version of Apple’s operating system for iPhones and iPads, iOS 6, is now out. As people upgrade, the Maps application previously powered by Google is now being replaced by Apple’s own homegrown one. Not everyone’s happy. Will Google release its own Google Maps app for iOS 6 users? The company, in its latest [...]

  • Seeking To Pressure Regulators FairSearch Announces New Members, Issues Missive Seeking “Meaningful” Remedies

    If I were a betting person I’d say that the European Commission and FTC antitrust investigations against Google will wrap up without any major “structural” changes or dramatic new rules imposed on the company. Indeed there were premature reports that Google had already settled with the EU. An announcement of some sort is imminent I [...]

  • How Dynamic Audiences Can Maximize Display Advertising Performance

    I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic creative, which customizes the content of an ad to match the interests of the user seeing the ad. [...]

  • How To Conduct A Link Audit

    In the comments section of my last column, someone asked me about link audits, and after looking around to see if I could find a good resource to point her to, I didn’t find anything that was exactly what I was looking for. I found loads of great pieces on SEO audits but not that [...]

  • Critics Rave About iPhone 5 But Many Roast Apple’s Maps

    While the iPhone 5 itself is getting very positive reviews — essentially raves — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the [...]

  • Google Puts Interior Business Photos On The Map

    Starting today, thousands of local businesses have a little more exposure on Google Maps. That’s because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service. You may remember that — it’s the self-serve program that connects local business and local photographers to have professional interior [...]

  • Report: Clothing, Restaurants 50 Percent Of Mobile Coupon Search

    Ad network Chitika has released some data on mobile coupon search this afternoon. Based on an analysis of millions of mobile search impressions from its ad network, the company found that “Clothing and Restaurants make up the lion’s share of mobile coupon searches.” The study was conducted the first week of September. The two categories [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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