SearchCap: The Day In Search, September 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The E-commerce Product Video That Increases Revenue Per Visit

    Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. [...]

  • Irish Politician Calls Apple’s New Maps “Dangerously Misleading” After Farm Is Labeled An Airport

    The new iOS 6 Maps is out and users are starting to get their feet wet with the app. The reviews are not all that stellar. In fact, Ireland’s Minister for Justice, Alan Shatter, said Apple’s new maps app in iOS 6 is “dangerously misleading.” iOS 6 labels Airfield Garden as an airport! Minister Alan [...]

  • FTC: We’ll Decide On Google-Antitrust Action By End Of Year

    Speaking at an antitrust symposium sponsored by Georgetown Law School in Washington DC, FTC Chairman Jon Leibowitz said that the commission was “on track” to decide on whether or not to pursue an antitrust case against Google “by the end of the year.” In other words: after the election — not that a decision would [...]

  • Apple App Search Shows Only One Result At A Time

    iOS 6 was released yesterday and the new App Store and App Store search results are now in the hand of many iOS users. With that, Apple has changed the search results to display only one search result at a time. Yes, when you use the App Store to search for apps on your iOS [...]

  • How To Leverage PPC To Discover High-Converting Keywords For SEO

    When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery [...]

  • Is It Time To Revisit Your PPC Strategy For Tablets?

    Going by the last couple of months, the humble tablet computer is playing an increasingly pivotal role in the strategic plans of many of the biggest names in tech, and it will continue to hold greater significance to paid search advertisers as we move toward the holiday season. Following the March release of the new [...]

  • Wikipedia Releases Search Data To Public But Pulls It After Privacy Concerns

    Wikipedia announced they have decided to give away their search data to the public for free. Yea, they would just give away search data to anyone would wanted to download it. Shortly after they announced this, they decided to “temporarily taken down this data to make additional improvements to the anonymization protocol related to the [...]

  • Google Maps Fills Whitespace With Big Mobile Ad

    Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.” Here’s what it looks like on a desktop Google Maps search that I did late this afternoon: The ad only seems to appear when there’s [...]

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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