SearchCap: The Day In Search, September 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The E-commerce Product Video That Increases Revenue Per Visit Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The E-commerce Product Video That Increases Revenue Per Visit
Which video recipe will make your cash register ring more often and more loudly? It was the end of a 12-hour video shoot. We had heard the same song over and over, about 200 times. Our model had just finished dancing in 24 outfits, having completing over 150 identically executed squats as part of her routine. […]
- Irish Politician Calls Apple’s New Maps “Dangerously Misleading” After Farm Is Labeled An Airport
The new iOS 6 Maps is out and users are starting to get their feet wet with the app. The reviews are not all that stellar. In fact, Ireland’s Minister for Justice, Alan Shatter, said Apple’s new maps app in iOS 6 is “dangerously misleading.” iOS 6 labels Airfield Garden as an airport! Minister Alan […]
- FTC: We’ll Decide On Google-Antitrust Action By End Of Year
Speaking at an antitrust symposium sponsored by Georgetown Law School in Washington DC, FTC Chairman Jon Leibowitz said that the commission was “on track” to decide on whether or not to pursue an antitrust case against Google “by the end of the year.” In other words: after the election — not that a decision would […]
- Apple App Search Shows Only One Result At A Time
iOS 6 was released yesterday and the new App Store and App Store search results are now in the hand of many iOS users. With that, Apple has changed the search results to display only one search result at a time. Yes, when you use the App Store to search for apps on your iOS […]
- How To Leverage PPC To Discover High-Converting Keywords For SEO
When starting out with a new search effort or performing a keyword refresh for an existing website, the options for discovering new keywords are limited only by the SEO’s imagination. From the Google Adwords Keyword Tool, to digging through analytics, to leveraging sites like Soovle that discover ‘suggest’ keywords across multiple search engines, keyword discovery […]
- Is It Time To Revisit Your PPC Strategy For Tablets?
Going by the last couple of months, the humble tablet computer is playing an increasingly pivotal role in the strategic plans of many of the biggest names in tech, and it will continue to hold greater significance to paid search advertisers as we move toward the holiday season. Following the March release of the new […]
- Wikipedia Releases Search Data To Public But Pulls It After Privacy Concerns
Wikipedia announced they have decided to give away their search data to the public for free. Yea, they would just give away search data to anyone would wanted to download it. Shortly after they announced this, they decided to “temporarily taken down this data to make additional improvements to the anonymization protocol related to the […]
- Google Maps Fills Whitespace With Big Mobile Ad
Having lost visibility in Apple’s iOS 6, Google Maps is using a big, new ad that touts Google Maps mobile capabilities and invites existing users to “take your map anywhere.” Here’s what it looks like on a desktop Google Maps search that I did late this afternoon: The ad only seems to appear when there’s […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Apple Maps Is This Year’s Google+
- Facebook To Businesses: It’s Now Pay-To-Play For Facebook Offers
- EMarketer: Google + Facebook Display Share To Climb 23% By 2014
- Amazon The King Of Mobile Retail — comScore
- The Return Of The Google Dance
Search News From Around The Web:
Business Issues
- Microsoft Confirms Bing Push Using Google’s Safari Privacy Fiasco, thenextweb.com
- Microsoft to Safari Users: Google Breached Your Privacy, Use Bing, thenextweb.com
- Unwired Planet Sues Apple, Google With Infringing 10 Patents Each, Forbes
Local, Maps & Mobile
- All your Google Maps searches in one place, Google LatLong
- Apple Hiring Heavily To Improve Maps Product, thenextweb.com
- Crowley: foursquare considering ways to use passive location signals to enhance recommendations, aboutfoursquare.com
- Foursquare’s Crowley wants to take on Yelp, Google and Harry Potter, GigaOM
- Live Road Traffic Launches in 3 New Countries, Google LatLong
- New iOS 6 Maps: The Data Seems to Be Messy, TIME.com
- Nokia Takes Opportunity To Dig At Apple’s Maps, thenextweb.com
- Wrong turn: Apple’s buggy iOS 6 maps lead to widespread complaints, The Verge
Link Building
- 5 Ways to Attract Links in Boring Niches, dailyseotip.com
- Are You Taking Advantage of Your Easy Link Building Wins? Probably Not. Start To!, Search Engine Journal
- How to Create a Link Building Strategy, RKG Blog
- Spotting golden opportunities to build links, Branded3
Searching
- Google Advanced Search Options Disabled For Some, Search Engine Roundtable
SEO & SEM
- 3 Things Beginner SEO Specialists Should Be Good At, SEO.com
- A photography equipment retailer increases traffic and conversions with Google, Internet Retailer
- Don’t be an AlgoMoron, Search News Central
- Fear and Loathing in Penguin ScamLand, workinghomeguide.com
- Getting Your E-Commerce SEO Ready for the Holidays, Search Engine Guide
- Give Your Paid Search Visitors What They Want – or they’ll leave, CustomerThink
- Google News Publishers Suffering In Organic Rankings?, Search Engine Roundtable
- How Local SEO Directories are Like Gyro Sandwiches, portent.com
- Location Exclusion in Bing Ads: How to Keep Your Ads From Showing in a Specific Geographic Region, Bing Ads Blog
- Managing Multiple PPC Clients – A Guide to Keeping Your Sanity, PPC Hero
- New on Mozcast – 5 Real-time Top-view Metrics, SEOmoz
- Pulling Google Mobile Traffic Estimates, SEER Interactive
- Ranking Factors and Strategies: Where are they now?, distilled
- The History of SEO (Infographic), tagseoblog.com
- Things People Shouldn’t Say About Your SEO, Search Engine Journal
- Two Kinds of SEO’s and Why It Matters, Daily SEO Tip
- Using AuthorRank To Future-Proof Guest Posting, Search Engine People
- What does it take to make a great PPC account manager?, Certified Knowledge
- Why every SEO should be a developer’s best friend, koozai.com
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