SearchCap: The Day In Search, September 22, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cell Phone Triangulation Accuracy Is All Over The Map As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued […]

on September 22, 2008 at 5:05 pm | Reading time: 7 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Cell Phone Triangulation Accuracy Is All Over The Map
    As more local apps are being built for wireless devices like cell phones and PDAs, one major factor that could impact continued advancement of local technology on these mobile devices is accuracy of their geolocation data. To be useful, these apps must be able to identify where the cell…

  • Yahoo Forms New Digital Advisory Council
    Yahoo has announced the formation of a new advisory council. Yahoo has named this council the Digital Advisory Council and it is made up of “industry executives from its agency and advertiser partners.” The council will give Yahoo feedback on search advertiser plus digital media and online advertising. The council…

  • Google Announces Google Book Search APIs
    The Google Book Search Blog announced the new developer site for the Google Book Search APIs. The API allows developers to add Google Book Search features to their web site. For example, you can now embed book previews, when available, to books listed on your site. For example, if you…

  • On Android Eve, Co-Founder Andy Rubin Predicts The Future Of Mobile
    Tomorrow is widely anticipated to be the day when T-Mobile announces availability of the first Android phone. The phone is reportedly an HTC “Dream,” which will apparently sell for $199 with a two year contract. Many believe the handset will resemble a Sidekick. It’s fitting in a way that a…

  • Register Now For SMX East
    Only two weeks left! Now is the time to register for Search Marketing Expo – SMX East in New York City, October 6-8. SMX East will deliver cutting-edge SEO and PPC content, prestigious keynotes, and community-building networking events for an experience like none other. Content (see the agenda); Ad…

  • How To Target Hispanic Searchers
    As the U.S. Hispanic population continues to grow, advertisers naturally want to target this influential demographic. Search engine marketing allows advertisers to efficiently reach the Hispanic market through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e.,…

  • Wall Street Meltdown: 11 Ways It Affects Digital Marketers
    Tim O’Reilly (like me, as you’ll see below) seems to believe we’re in a bit of a bubble that’s set to burst, even though, as he walked in to deliver his keynote at the Web 2.0 conference, the stock markets were in the middle of a rebound, vaulting up…

  • If You Build It SEO-Friendly, They Will Come
    “So I audited the website, made all kinds of great SEO recommendations, and nothing. None of them got implemented. Not a single one.” Sound familiar? This story is told all too often, at search industry events, cocktail parties and around water coolers at web-based companies everywhere. It’s a story…

  • Google Reminds Us That It’s Autumn
    If you go to Google today, you may notice that the Google logo is a bit ‘flaky’ today. That is because today is the first day of fall. Google is reminding us that it is Autumn, just like they reminded us of the first day of Summer. Of course, the…

  • Setting The Stage For SMX China
    Our second SMX China event kicks off tomorrow in Nanjing, China, and there’s definitely some Olympic spirit that’s rubbed off on this show. The conference, together with the 4th China International Software Product Expo, is the inaugural event in the brand spanking new Nanjing International Expo Center, a world-class event…

  • Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo
    Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it…

  • SMX East: What Are Your Local Questions for Google?
    On day 1 of SMX East, I’ll be moderating the “What’s New With Local Search Marketing?” panel. On that panel, among others, will be Eric Stein, Director of Local Markets for Google. Rather than describe the litany of standard tools and options for marketers, Eric has offered to answer my…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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