SearchCap: The Day In Search, September 22, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Requests Hold On Book Settlement Hearings To Retool The Agreement
  

  In the wake of last Friday’s objections to the Google Book lawsuit settlement, Google along with the two other parties that sued it, have asked the judge to delay further hearings on the settlement until an amended one can be put forth. Google, Authors Guild and the Association of American Publishers, made this request [...]

• What Do Y!ou Think Of Yahoo’s New Branding Campaign?
  

  I wasn’t in the room but I watched a webcast of Yahoo CMO Elisa Steele’s keynote at the IAB Mixx conference this morning from New York. She introduced the new Yahoo Search but spent more time on the new $100 million (or so) ad campaign: “It’s Y!ou.” Danny live blogged the It’s Y!ou talk by [...]

• Liveblogging The Yahoo “It’s You” Press Conference
  

  Along with a new search format, Yahoo has rolled out a new “It’s You” marketing push with clever slogans like “The Internet Is Under New Management, Yours.” The company is holding a press conference shortly, and I’m here liveblogging it. Let’s do this. We’re waiting. So are you. Yahoo CEO Carol Bartz up, welcoming people. Wishing it [...]

• Yahoo Goes Live With New Search Format
  

  Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.” However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts. It also features more prominent placement for [...]

• EU Court Says Google Can Sell Trademarked Keywords In AdWords
  

  Google Can Sell Trademarked Keywords, EU Adviser Says from Bloomberg News reports the EU’s highest court has ruled Google can sell trademarked keywords in search ads. As we reported back in June 2008, Louis Vuitton sued Google over trademark issues with search ads and Google then appealed to this court. Google has won [...]

• Is Google (Voice) A Telecom Carrier?
  

  This is the question that the US FCC will need to answer according to an article in the Wall Street Journal, which describes how the agency is grappling with new phone services such as Google Voice. Strictly speaking Google probably shouldn’t be considered a carrier because you can’t use it to make calls in the [...]

• Two Weeks Left Until SMX East – Register Now
  

  60+ Sessions. 150 Speakers. Keynotes Added. See You in NYC! Only two weeks until Search Marketing Expo – SMX East returns to New York City, October 5-7! There’s a fantastic search engine marketing conference on the horizon. Here’s what’s in store:

  60+ sessions on PPC, SEO, real-time search, social media, local search and more. See the [...]

• How To Use 3 Social News And Bookmarking URL Shorteners
  

  For social news and bookmarking services, 2009 has really been the tale of the customized URL shortener. Each of the three largest social sites (Digg.com, Reddit.com and StumbleUpon.com) have implemented a URL shortening service that helps users of the site participate. Here is a breakdown of the three tools. DiggURL Digg’s version of a URL shortener not [...]

• Link Building Outreach: 5 Steps To Maximize The Value Of Every Opportunity
  

  Extensive backlink prospecting and qualification, even with automated research processes and crawlers, can take days. Creating highly-linkable content can take even longer. Because of this significant investment, we often recommend conducting your organic link building outreach in a way that maximizes conversion rates, grows relationships with both linkers and link decliners, and ensures that any [...]

• Insights From Global Search Marketing Pioneer Barry Lloyd
  

  Barry Lloyd is a search marketing entrepreneur who first dabbled – successfully in SEO and then took on the giant analytics firms by offering internationally-minded solutions. In this interview he offers useful insight on the process of internationalization and intriguing insights into the relationship between search engines and tool vendors worldwide.

• Using Your Search Engine Presence To Benefit Your Customers
  

  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things include quality products, great service, reasonable prices, and solutions that increase profits. But, what would they really want if they could have anything from you? How about more customers? Many companies do support their resellers in [...]

Search News From Around The Web:

Applications & Portal Features

• Google Sync: Now with push Gmail support, Official Google Mobile Blog
• Product Ideas 2.0 has launched – new features, more products, Google Product Ideas

Business Issues

• Bank Sends Sensitive E-mail to Wrong Gmail Address, Sues Google, Wired
• First Impression: Inside Larry and Sergey’s Brain, Traffick

Local, Maps & Mobile

• Mobile Search Showdown, BruceClay.com
• Google Latitude / Reader Bug Leaks Non-English User’s Location?, Search Engine Roundtable

Link Building

• Has Twitter killed the inbound link?, The SEO Scoop
• What I Wish DMOZ Was Like, SEO.com

Paid Search & Contextual

• New Yahoo! Advertising Resources, Yahoo! Search Marketing Blog
• 4 Pitfalls of Dynamic Keyword Insertion (DKI), PPC Hero
• Monetizing with the Google Maps API, Inside AdSense
• Statistical Noise in Paid Search, Rimm Kaufman
• Why the Google Content Network Works: It’s all about the moment of relevance, PPC Hero

Searching

• Monitor your mentions on the web like a pro with Google Reader, Google Barometer Blog

SEM Industry

• First Day of Autumn by Bing, Not Google, Yahoo or Ask.com, Search Engine Roundtable

SEO & SEM

• 4 R’s of SEO: Robots, Ranking, Relevance & Results, SEOmoz
• 100 Search Engine Marketing Resources, Online Marketing Blog
• 5 Quick Tips: Optimization & Web Marketing With the Swine Flu, StepForth
• Can you benefit from content scraped from your site?, YouTube
• Damn it Jim, SEO is an Investment, Not an Expense!, Search Engine Guide
• SEO Testing – Is Your Zipper Down, Michael Gray
• SEO, Love & Baseball, outspokenmedia.com

Social Media

• Facebook to Partner With Nielsen, Wall Street Journal
• Are Twitter direct messages safe?, ZDNet
• Cool Visualization: Twitter Trendsmap, Screenwerk
• Facebook Rolls Out New Ads; Partners With Nielsen To Measure Their Effectiveness, paidContent.org
• Twitter says no ads in 2009, focus elsewhere, Canada.com

Video, Music & Image Search

• Announcing Picasa 3.5, now with name tags, better geotagging and more, Google Photos Blog