SearchCap: The Day In Search, September 23, 2013

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the announcement, Bing Ads began implementing an extended validation certificate a few weeks ago: All communications with Bing […]
  • SEO Companies Fined Over Fake Reviews Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office. The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses. […]
  • Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Possibly, it’s a move to increase ad sales. Or both. Welcome […]
  • The PPC Experiment You Never Dare Run A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting manager you’ve had to break in. No […]
  • Choose The SMX East Pass That Fits Your Needs, Budget And Schedule – Starts Next Tuesday! Search Engine Land’s – SMX East conference kicks off October 1 in New York City. With over 50 educational sessions and keynotes, many networking activities and presentations from leading solutions providers, you’ll get the tactics and tools you need to exceed your marketing and sales goals. SMX East offers flexible pass options to fit your […]
  • Survey: Quality Of Citations Matters More Than Quantity At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then further broken down by result type […]
  • Introducing the Newest SEM Agency – Google? As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider entering the SEM agency space? Though it sounds preposterous, history suggests that it might not be as crazy as it sounds. But let’s put history aside for a moment and talk about money. Google’s total […]
  • Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box Today, Bing released a detailed overview of its Page Zero experience, a new search feature that delivers deep links directly from the search box with shortcuts to relevant information associated with the search term. According to the announcement, the new feature gives “best” auto-completion suggestions for a query, as well as displaying “rich information” related […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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