SearchCap: The Day In Search, September 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • iPhone 5 Won’t Change Mobile Search, But Can Nokia?

    With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact it’ll have on the mobile phone market, on Apple’s future as an innovator post-Steve Jobs, and on the coolness of the next gadget to get dropped into your pocket. But from a mobile [...]

  • Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!

    Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. SMX East offers flexible pass options to [...]

  • Infographic: How To Do Keyword Research For SEO

    Good SEO begins with good keyword research. After all, if you don’t know the ways people are seeking your content, it’s pretty hard to ensure that your content “speaks” to them using the words they search for. The folks at Promodo have an infographic outlining some key parts of the keyword research process. Understanding that [...]

  • Using Share Of Voice To Measure SEO Results

    Sometimes the biggest problem for any marketer is language: communicating results in a way that makes sense to your boss/client. Nowhere is that more true than for SEOs. We talk about rankings, but we know rankings mean diddley squat. We point at ROI, but no one believes us. We try to lobby for changes like [...]

  • Enter The Cookie: How RFSA Will Affect SEM

    Imagine doing a search on Google for the word [fuzzy bunny slippers] and seeing a mortgage company touting their wares in the first paid result. Impossible, you say, Google’s Quality Score would crush this hapless mortgage advertiser in just a few impressions, right? Maybe in 2011, but maybe not in 2012. The reason: a new [...]

  • Google Emails Authorship Confirmations To Bloggers

    Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the [...]

  • The Google Dance Is Back

    Vets in the SEO space remember the “Google Dance,” how search results used to jump around on a monthly basis as Google rolled out algorithm changes. The dance eventually died, but now it’s back. My latest column over at our Marketing Land site, The Return Of The Google Dance, covers how the dance has made a [...]

  • Google News Now Ten Years Old

    On Saturday, Google News turned ten years old – launching on September 22, 2002, in reaction to the September 11th events. Google News was a response to enable people to find and search for news with multiple view points, opinions and perspectives. Since then, Google News has added over 50,000 news sources with 72 editions [...]

  • Local Search Cage Match: Google Vs. Apple Maps (And Siri)

    Apple’s iPhone 5 sales appear to be rolling along as the handset receives high praise in most reviews — except for Maps. And as the drumbeat of criticism over Maps continues, some tech journalists wonder if this “fiasco” would have happened if Steve Jobs were still alive. The NY Times Joe Nocera calls Maps an [...]

  • FairSearch Member Kayak: Google Travel Search Has Had “No Impact On Our Business”

    In the roughly two years since Google launched flight search and hotel search, Kayak CEO Steve Hafner says, “We haven’t seen any impact on our business.” This statement, made in a CNBC interview, would appear to directly contradict the central claim of the lobbying group to which Kayak belongs, FairSearch.org. The central claim is that [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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