SearchCap: The Day In Search, September 25, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google “Jump To” Links Within Search Snippets
  

  The Google Blog announced two new features within the Google search results we have spotted earlier. The first are the anchor based links and the second are the snippet based links. Google Testing Enhanced Listings, “Pagelinks” article from back in December 2008, told us this was coming as well. Here are pictures [...]

• All Of Your Technical SEO Questions Answered And Bonus Free Developer Summit: Technical SMX East Dream Agenda
  

  Search engine optimization involves a lot of moving parts. Audience analysis, content optimization, rankings factors — it can be hard to pinpoint concrete, actionable data. But technical SEO is a little different. It’s certainly not any easier than the other components, but at least the data can be a bit more straightforward. You can check [...]

• Search In Pictures: YHOO NASDAQ, Google Droids & Bing Cocktails
  

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo opens NASDAQ this week: Google Droids: Bing Cocktails: Gloriana Performing at Yahoo: Spare Change for Google Stock?: Yahoo Brands up Flickr:

• Two Free SMN Webcasts Next Week: Web Analytics + American Attribution Index
  

  Search Marketing Now is hosting two dynamic webcasts next week. On Tuesday, September 29 at 1 PM EDT, tune in for Web Analytics: Easy or Hard? from Jim Sterne, Chairman of the Web Analytics Association and widely regarded as one of the major thought leaders in the analytics field. Jim will talk about which analytics [...]

• Query Mining For Gold: Q&A With Craig Danuloff
  

  I don’t know about you, but I’ve recently been hearing more and more buzz about the value of query mining to optimize your search campaigns. Take the following two reports, for example. Over 500 different, unique queries triggered a visit from an ad for “dog remedy” on broad match. Now, look at all of the [...]

• Google Book Search Settlement: What Will Happen Now?
  

  Judge Denny Chin of the US District Court, who is presiding over the Google Book Search Settlement and was prepared to approve it until legions of opponents came forward, summarizes the dilemma facing all interested parties in his recent order (via the NY Times), taking the impending October 7 final settlement hearing off the calendar: The [...]

• Video Interview With Bing’s Webmaster Team
  

  Rand from SEOmoz posted a 17 minute interview with the Bing webmaster team from Microsoft. In the interview he talks with Eric, Rajesh, and Alessandro from Bing about topics including market share, the Yahoo deal, SEO for Bing, Bing webmaster tools, and the Bing IIS Toolkit. Here is the video:

  SEOmoz Whiteboard Friday – [...]

• Why Your SEO Is Underperforming – And You Are Underpaid
  

  Winning the natural search game starts with winning resources. Learn how to get your organization to properly value natural search using cutting edge metrics that lead to much more powerful business conversations – and the growth your CEO is looking for. Who knows, you might also get a raise.

• Analyze This: New Column From Search Engine Land
  

  Our newest Search Engine Land column, Analyze This, launches today. Analyze This focuses on analytics and measurement, two crucial aspects of search marketing that are often overlooked or underused. Columnists write about measurement techniques, compare analytics software programs, discuss strategies for using data to improve results and more. The Analyze This column appears [...]

• SEO And The Scent Of Information
  

  To truly understand web searcher behavior, search engine optimization professionals should know how searchers locate and follow the scent of information.

Search News From Around The Web:

Applications & Portal Features

• New Data API for Google Sites!, Official Google Data APIs Blog
• View online files using the Google Docs Viewer, Official Google Docs Blog
• New in Labs: Hide read labels, Official Gmail Blog

Business Issues

• Baidu CEO draws big crowd in Google’s backyard, The Associated Press
• Exclusive Interview With Steve Ballmer: Products, Competition, The Road Ahead, TechCrunch
• Judge Orders Google To Deactivate User’s Gmail Account, MediaPost
• New Twitter Funding, Twitter Blog

Link Building

• Why Ranking Top 3 in Bing is Important for Link Building, David Naylor

Paid Search & Contextual

• Malware torrent delivered over Google, Yahoo! ad services, The Register

Searching

• Launching Streaming Results, Cuil Blog
• Wolfram’s Search Goal: Compute All, Investors.com

SEM Industry

• Friday Fun – The SEO Song, Search Engine Guide

SEO & SEM

• Evaluating the Relevancy of Search Results Based upon Position, SEO By The Sea
• Five Reasons Your Keyword Tool May Be Lying to You (And Ours Might Too…), Search Engine People
• Flipping Out Search Style, BruceClay.com
• The merciless malignancy of malware Part 3 (SEM 101), Bing Webmaster Blog
• Bing-sights With Stefan and Free T-Shirt Friday (#FTF), Bing Search Blog
• Block Google Sidewiki Users From Commenting On Your Site, Search Engine Roundtable
• Fragments (Pound Signs #) In URLs Are Not Duplicate URLs, Search Engine Roundtable
• SEO Tools | My favourites, Bruceclay.com.au
• Top 5 References for Mass Confusion in the AdWords Learning Center, Search Marketing Sage
• What I Found Using Bing’s Webmaster Tools, SEO Rankings

Social Media

• Social Networking and Constituent Communication: Member Use of Twitter During a Two-Week Period in the 111th Congress, ResourceShelf
• Twittered Out?, Hitwise

Web Analytics

• Fall In Love With Motion Charts, Google Analytics Blog