SearchCap: The Day In Search, September 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Eric Schmidt Floats Idea Of A Yahoo-Google Search Partnership

    Apple, Google and mapping apps weren’t the only thing that Eric Schmidt spoke about today in Tokyo. Forbes is reporting that Schmidt also floated the idea of a Google-Yahoo search partnership. Dow Jones reporter Kenneth Maxwell was at the event, and shared this statement with Forbes: Yes, I can confirm, Eric Schmidt definitely said they’d [...]

  • The Good & Bad Scenarios About Why Google Hasn’t “Done Anything Yet” About Google Maps For iOS

    Today, Google executive chairman Eric Schmidt said his company hasn’t done anything yet to bring Google Maps to iOS as a standalone app. That seems to contradict Google’s statement last week about wanting this to happen, as well as the company’s central mission. But negotiations and contract issues yet to be revealed might be a [...]

  • 11 Things To Ask Yourself When Optimizing Content

    A client asked me the other day why we were optimizing his software for Los Angeles, when he’s located in Raleigh, NC. In explaining the reason to him, I realized that a basic guideline for optimizing pages is long overdue. I’ve developed the following flow chart and explanation in response. Theming Content The first question [...]

  • Google To Proactively Police Ad Sitelinks For Duplicate Landing Pages

    Google has always banned the use of duplicate landing pages for AdWords sitelinks extensions. It just hasn’t been particularly aggressive about ensuring compliance, until now. This because the company has noticed many advertisers including two or more sitelinks that go to the same landing pages, or different pages with substantially the same content. Starting this [...]

  • How To Expand Your Keyword Portfolio For Global Leads & Sales

    Last time, we looked at the process of A Minimalist Approach To Global Keyword Expansion & Monitoring, which is the bare minimum a company should do in an overseas market. This essentially solves for the first phrase of the typical purchase cycle – Awareness. It is critical in a market where you don’t have a [...]

  • Google On iOS 6 Maps App: “We Haven’t Done Anything Yet”

    For the past week many people have been trying to determine whether Google had built (and submitted) a replacement app for Google Maps for the iPhone. There were even some reports, now largely debunked, that Google had in fact submitted an app and it was waiting for Apple’s approval. Google Executive Chairman Eric Schmidt seemed [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Searching

SEM Industry

SEO & SEM

Social Media

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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