SearchCap: The Day In Search, September 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page
  The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google’s Zaheed Sabur announced the new feature this morning on Google+, […]
• Google’s Matt Cutts: Google Does Not Penalize For Broken HTML
  In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages like that.” Cutts […]
• Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
  The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns – and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers that want to get optimized display ads up quickly […]
• White Papers: Key To B2B Enterprise SEO Power
  Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule – and the marketer, admittedly, is trying to get others to “squeeze in” content, essentially “off the books”. With no reward, why should anyone help with the difficult, thankless work of writing articles? The trick is for the marketer to take advantage of three key tactics…
• Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”
  Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before yesterday, for over two years, Google did not show BitTorrent as […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Rolls Out New DoubleClick Campaign Manager Globally For DFA
• AOL’s “Programmatic Upfront” — Still An Oxymoron
• Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool
• For Certified Pre-Owned Vehicles, 2014 Is The Year Of Digital Display
• Who Are The 15 Percent Of Adults Who Don’t Use The Internet?
• Google Offers Getting Out Of Pre-Paid Voucher Business
• Content Marketing: 3 Tips To Beat The Volume Game
• Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX
• Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013
• Twitter Opens @MagicRecs Recommendations To Android, iPhone Users

Search News From Around The Web:

Link Building

• “Linkbaiting?” SRSLY? 2011 Called & Wants Its Gimmick Back!, aimClear
• 5 Myths and Misconceptions About the Art of Building Links, E2M Blog
• Removing Unnatural Links by Removing Pages on Your Website, Search Engine Watch
• Which Are the Best Link Audit Tools?, SEO Theory

Local & Maps

• The Ultimate Guide To Ranking a Business with Multiple Locations, Search Engine People

Search Marketing

• Conductor Launches TrueTraffic to Solve Not Provided, Conductor
• Don’t Worry Google Analytics Tells Us, Hit Reach

SEM / Paid Search

• 7 Quick Wins for SMB PPC Advertisers, www.clixmarketing.com
• Bing Ads September Feature Release – Greater Usability, Faster Intelligence and Simplified Workflow, Bing Ads
• Controlling Google’s Inconsistent PLA Target Serving, RKG Blog
• Good Aggregate Tablet Performance Doesn’t Equal Sound Bid Strategy (Exhibit C), blog.traffick.com

Searching

• Quora’s Search for What the Internet Doesn’t Know, www.technologyreview.com
• Voice Search Broken On YouTube’s App On iOS 7, Search Engine Roundtable
• Wednesday search challenge (9/25/13): What IS that thing? Another undersea mystery., SearchReSearch

SEO

• 5 Reasons You’ll Need to Increase Your SEO Budget in 2014, Search Engine Journal
• Delivering Revenue From SEO Reviews, www.seerinteractive.com
• Google Reconsideration Request: How to Get a Manual Penalty Lifted, Bill Hartzer
• Google Webmaster Tools and Structured Data, Covario
• Prevent Google Panda Problems, donnafontenot.com
• The Most Actionable SEO Tips Ever, Web Gnomes
• The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work, Search Engine Watch
• What SEO Has Experienced in 2013, Daily SEO Tip