SearchCap: The Day In Search, September 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How Search & Social Engines Are Using Semantic Search

    The term “Semantic Search” is certainly not new. However, it has taken on a new dimension and implications in both search and social engines today. In addition, it has had a strong impact on targeted semantic advertising. This special series of forthcoming articles on semantic search will take a look at the history behind the [...]

  • How Location & Small Screen Size Impact Search Behavior On Mobile Devices

    It is no news that mobile devices are rapidly taking over the Web! Latest estimates peg the share of mobile traffic from 10% to 20% of the total Web traffic. Popular websites like Quora and Facebook are claiming that about one quarter of their traffic comes from mobile devices (including tablets). With more and more [...]

  • Everybody With A Maps App Is Piling On Apple

    It’s a marketing tactic that’s about as old as time itself: When a competitor stumbles, you turn it into opportunity for self-promotion. That’s certainly been the case since the Apple Maps app stumbled out of the gate a week ago on iOS 6. Bing is the latest competitor to call for attention. The company published [...]

  • Reports: Google Incredibly Didn’t Anticipate Being Dropped From iOS 6 Maps, “Scrambling” To Create App

    The latest twist in the tale of Google Maps coming back to the iPhone and iOS 6 devices is that Google apparently didn’t anticipate that it would be dropped by Apple as a mapping data provider. As a result, it’s lost time needed to create its own app. If true, that’s a pretty surprising lack [...]

  • Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes

    Welcome to Part 2 of the “A Bird’s-Eye View of the Search and Display Lumascapes.” In Part 1 last month, we covered two main topics: There is no à la carte targeting data in SEM Display is not catered to the long tail My third topic is an important one; it encompasses both the defining [...]

  • Etsy To Bankroll Product Listing Ads For Its U.S. Sellers

    Google’s decision to eliminate free product listings in favor of paid Product Listing Ads (PLAs) for Google Shopping has reverberated through the ecommerce world. One consequence: online marketplace Etsy has decided to pay for its U.S. sellers’ products to be listed in PLAs through the rest of the year. The ecommerce company, known for facilitating [...]

  • Google’s Street View Goes Under The Sea At Six Coral Reefs

    Under the sea Under the sea Darling it’s better down where it’s wetter Take it from me – from The Little Mermaid Every so often, the Google Street View service does something cool enough to make you forget about the WiFi data collection screwup, and this is one of those things — at least for [...]

  • US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams

    The US Senate Committee on Commerce, Science & Transportation has written to the major US search engines of Google, Yahoo and Bing asking them to examine how some moving services are using “bait-and-switch” tactics on customers who find them through search results. Moving Ripoffs Each search engine received the same letter, covering how a committee [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Paid Search & Contextual


SEM Industry


Social Media

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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